<p>This role will be part of the Marketing Science team focusing on supporting our North America Mid Market businesses by better understanding how these businesses can grow using our platforms through data and science. The team is made up of highly quantitative measurement individuals with a broad set of backgrounds. This position is highly analytical with digital advertising effectiveness and research methods background along with an understanding on how things work. The person in this role will be responsible for building strategies and proactive initiatives executed both in North America and globally in partnership with our various channels including sales. They will be responsible for identifying opportunities to develop and refine different treatments and supporting the go to market strategy for different initiatives focused on driving value for our advertisers. They will be working in a highly analytical team executing key advertising and measurement research projects intended to deliver strategies and insights that will help Mid Market businesses grow.</p> <p>Minimum Qualifications</p> <ul> <li>Currently has, or is in the process of obtaining a Bachelor's degree in a directly related field, or equivalent practical experience. Degree must be completed prior to joining Meta </li><li>5+ years of experience in a quantitative field, such as consulting, market research, media research </li><li>Experience in working with large datasets and using SQL or similar tools for data extraction and manipulation </li><li>Experience communicating complex concepts to non-technical audiences </li><li>Direct experience scoping and executing research projects with clients and or cross-functional stakeholders </li><li>Experience in applied research with focus areas such as media consumption, consumer behavior or marketing effectiveness </li><li>Experience with digital advertising measurement methods and technologies </li></ul> <p>Preferred Qualifications</p> <ul> <li>Experience working with structured and unstructured data-sets, statistical software such as R, SPSS, SAS as well as data extraction tools such as Hive and/or SQL </li><li>Knowledge of dynamics and structure for sales teams </li><li>Understanding of current media landscape and challenges small and Medium business advertisers face </li><li>Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) </li><li>Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) </li><li>Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies </li></ul> <p>Responsibilities</p> <ul> <li>Design proactive programs and treatments (research & analytics initiatives or other go-to-market strategies) that can help the small and Medium businesses onboarding to advertising and grow </li><li>Drive advertiser adoption of marketing best practices and products to ensure successful onboarding to advertising </li><li>You will consult with clients and agencies on products and solutions for different needs and challenges as it pertains to media, marketing, or key measurement questions </li><li>Identify research & analytics initiatives that create clear understanding of how Marketing Science can help small and Medium business segments grow </li><li>Work closely with sales, product, and other cross-functional team to drive direct impact on Mid Market business marketing strategy </li><li>Communicate results and illustrate suggestions in alternative ways to stakeholders and partners </li><li>Build processes that scale ad effectiveness research initiatives </li><li>Advocate for small and Medium businesses with other research and product teams to ensure that solutions are designed with businesses of all shapes and sizes in mind </li></ul> <p>About Meta</p> <p>Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.</p> <p>Equal Employment Opportunity</p> <p>Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.</p> <p>Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.</p>