<p>POSITION TITLE: Assistant Vice President for Marketing</p> <p>COMPENSATION RANGE: 155,000.00 - 165,000.00 USD per year</p> <p>EMPLOYMENT CLASSIFICATION: Professional Administrative</p> <p>DEPARTMENT: Marketing</p> <p>TARGET HIRE DATE: 6/1/2026</p> <p>BENEFITS: UNC's Career Hub</p> <p>Candidates must have valid U.S. work authorization at the time of application; UNC cannot provide H-1B sponsorship at this time.</p> <p>To ensure full consideration, applications must be received by 11:59pm (MT) on 03/20/2026.</p> <p>Position Summary:</p> <p>The Marketing team within University Advancement leads the development, stewardship and activation of the University of Northern Colorado's (UNC) brand in support of institutional growth, engagement, and enrollment objectives. The Assistant Vice President (AVP) for Marketing leads this team by translating institutional priorities into clear, coordinated, and mission-centered messaging that strengthens enrollment, reputation, and stakeholder engagement. The Assistant Vice President for Marketing will serve as the university's chief marketing and brand strategist. The AVP provides strategic leadership and administrative oversight for the university's centralized marketing function and partners with other embedded units across the campus. Reporting to the Vice President for University Advancement and serving as a senior member of the Advancement leadership team, the AVP provides vision, direction and leadership for UNC's brand strategy, enrollment marketing, creative development, digital marketing, advertising, web strategy and marketing analytics all in service to strengthening institutional reputation, supporting enrollment and student success objectives, driving philanthropic engagement, and increasing visibility and perception of the university's brand.</p> <p>In close collaboration with the AVP for Communications, the AVP for Marketing partners with campus leaders and communicators to ensure that institutional messaging is clear, consistent, and reflective of the university's academic excellence and public mission.</p> <p>As a senior member of the University Advancement leadership team, the AVP fosters collaboration across campus and leads a professional staff committed to advancing the university's strategic priorities through thoughtful, data-informed marketing initiatives.</p> <p>Job Duties:</p> <p>Provide Vision and Strategic Direction</p> <p>The Assistant Vice President for Marketing leads the development and execution of comprehensive, data-driven marketing and brand strategies aligned with UNC's strategic plan and enrollment and fundraising goals. The AVP partners closely with Admissions and university leadership to ensure marketing strategies support measurable enrollment growth and retention, and brand awareness outcomes. The AVP will define key performance indicators (KPIs) for marketing initiatives and implement dashboards and reporting systems that provide leadership with clear insight into campaign effectiveness, brand health and enrollment impact. The position is responsible for ensuring data-informed decision making and measurable results across all marketing investments. Areas of focus include:</p> <ul> <li>Develop and implement a comprehensive, integrated marketing and communications strategy aligned with the university's strategic plan </li><li>Establish appropriate assessment measures and performance indicators to evaluate marketing effectiveness. </li><li>Provide oversight of institutional brand positioning and messaging to ensure alignment with the university's mission and values. </li><li>Serve as a strategic advisor to the Vice President for University Advancement on marketing-related matters. </li><li>Lead marketing strategies that support enrollment, philanthropy, and increased awareness of UNC's brand. </li><li>Partner with Admissions and enrollment leadership to design coordinated, audience-focused recruitment campaigns. </li><li>Utilize market research, demographic analysis, and institutional data to inform strategy and resource allocation. </li><li>Support communication efforts that reinforce student success and retention priorities. </li></ul> <p>Advance and Protect UNC's Brand</p> <p>The AVP serves as steward of the UNC brand, ensuring clarity, consistency and differentiation across marketing efforts. This includes:</p> <ul> <li>Oversee the development and implementation of brand standards and visual identity guidelines as well as brand positioning and messaging frameworks. </li><li>Ensure consistency and quality across marketing materials and platforms. </li><li>Creating and executing marketing campaigns that reflect UNC's distinctive value proposition </li><li>Identify and elevate content that highlights the accomplishments of students, faculty, staff, and alumni to increase brand awareness. </li><li>Develop the understanding and ability of campus collaborators to support UNC's brand through tools, trainings, and other collaboration. </li></ul> <p>Department Leadership and Management</p> <p>The AVP hires, develops and leads a centralized marketing team focused on brand, enrollment marketing, creative production and digital strategy. The position manages the marketing budget and allocates resources to maximize measurable outcomes and return on investment. Examples of this include:</p> <ul> <li>Provide leadership, supervision, and professional development for marketing staff. </li><li>Establish clear expectations, promote accountability, and foster a collaborative team environment. </li><li>Partner effectively with AVP for Communication to ensure coordination across functions of MarComm. </li><li>Coordinate project prioritization and workflow management to meet institutional needs. </li><li>Support a culture of continuous improvement and professional growth. </li><li>Develop and manage the department's operating and marketing budgets and ensure responsible stewardship of university resources. </li><li>Oversee contracts, vendor relationships, and advertising expenditures in accordance with university policies. </li></ul> <p>Strategic Partnership and Campus Collaboration</p> <p>The AVP will serve as a respected campus leader and brand ambassador for the university and the Division of University Advancement across the campus. In partnership with advancement, enrollment and university leadership, the AVP will identify strategic opportunities where marketing and brand strategy can add value to key stakeholder groups, including prospective students, alumni, donors, parents and community partners. The AVP will ensure that campus wide marketing initiatives strengthen UNC's reputation, support enrollment growth, deepen engagement, and advance institutional priorities. To accomplish this, the AVP must:</p> <ul> <li>Partner with academic and administrative units to advance institutional initiatives through strategic marketing support. </li><li>Provide consultation on messaging, positioning, and audience engagement strategies. </li><li>Represent marketing and University Advancement within university committees and working groups as appropriate. </li></ul> <p>Minimum Qualifications:</p> <p>Bachelor's degree required. Master's degree in marketing, communications, business, or related field preferred. Equivalent professional experience may substitute for advanced degree.</p> <p>The ideal candidate will be a creative, inspiring and energetic leader who will advance the department's mission; a skilled administrator who values collaborative governance and student-centeredness; and a visionary who is well-informed about emerging trends in marketing. An understanding of student recruitment and/or philanthropy and community relations is important.</p> <ul> <li>10+ years of progressively responsible experience in strategic marketing leadership, preferably in higher education or a similarly complex organization. </li><li>Demonstrated experience leading brand strategy and enrollment marketing initiatives </li><li>Expertise in digital marketing, paid media strategy and marketing analytics </li><li>Experience managing marketing budgets and optimizing marketing performance </li><li>Strong understanding of brand positioning and competitive differentiation </li><li>Demonstrated understanding of the advancement model, including development, alumni engagement and campaign strategy, and the ability to align brand positioning and marketing initiatives to support philanthropic growth and long-term institutional sustainability. </li></ul> <p>Benefits:</p> <p>Benefits available include health, dental, vision, life and long-term disability insurance, as well as a selection of several defined contribution retirement plans for all full-time positions. Employees at UNC receive sick leave, and other leave options may be available based on position. Full-time employees are eligible to receive tuition waiver benefits, as well as dependents and spouses of UNC Employees who are employed at 0.5 FTE or above are eligible for undergraduate dependent tuition grants of up to 50%. These tuition grants will cover in-state tuition charges. Further requirements may exist. Other benefits may be available based on position.</p> <p>About UNC</p> <p>The University of Northern Colorado is a public doctoral/research institution located in Greeley, Colorado. UNC's commitment to education began in 1889 and continues to be a transformational force for our students. Recognized as a top university for social mobility, UNC is proud to be a Hispanic Serving Institution and to serve more than 44% of our undergraduates who are the first in their family to attend college. UNC is also committed to providing our faculty and staff with the support they need to succeed as professionals, educators, and in life. Please visit UNC's Career Hub, to learn more about UNC's strategic plan, school programs, and employee benefits. Go Bears!</p> <p>EEO Statement</p> <p>The University of Northern Colorado offers an educational and working environment that provides equal opportunity to all members of the UNC community. In accordance with federal and state law, UNC prohibits unlawful discrimination, including harassment, based on race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. UNC also prohibits discrimination based on gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure UNC's compliance with this policy.</p> <p>ADA Accommodations</p> <p>The University of Northern Colorado is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing or otherwise participating in the employee selection process, please direct your inquiries to 970-351-2718 or human.resources@unco.edu.</p> <p>Background Check</p> <p>Satisfactory completion of a background check, educational check, and authorization to work in the United States is required after a conditional offer of employment has been made. The successful candidate must submit original transcripts within one (1) month of hire.</p> <p>This position is contingent on funding from the Colorado State Legislature, approval by the Board of Trustees, and subject to the policies and regulations of the University of Northern Colorado.</p> <p>Clery Act</p> <p>In compliance with the Clery Act, the most recent University of Northern Colorado Annual Campus Security and Fire Safety Report is available online. A paper copy can be requested at the UNC Police Department. This report contains crime statistics and policy statements related to safety, conduct processes and Title IX investigations.</p>