<p>Overview</p> <p>Lucas Milhaupt continues to expand its digital marketing capabilities to drive qualified lead generation across core industries including Aerospace, Automotive, Electrical, and Industrial Manufacturing. To support this growth, we propose bringing on a Marketing Intern focused on digital lead generation, marketing automation, and campaign performance analytics.</p> <p>This internship will provide hands-on experience in real-world B2B marketing while directly contributing to measurable pipeline growth.</p> <p>Internship Objective</p> <p>The primary objective of this internship is to provide practical experience in:</p> <ul> <li>Digital lead generation strategy </li><li>Marketing automation execution </li><li>Campaign performance reporting </li><li>Conversion tracking from lead to opportunity </li><li>CRM integration and data </li></ul> <p>The intern will work closely with the marketing to support ongoing campaigns while learning the full lifecycle of a B2B lead.</p> <p>Project Focus: Digital Lead Generation & Automation</p> <ul> <li>Campaign Development & Execution </li></ul> <p>The intern will assist in building and managing digital campaigns that may include:</p> <ul> <li>Email automation workflows </li><li>LinkedIn sponsored campaigns </li><li>Trade publication subscriber list campaigns </li><li>Landing page and gated content deployment </li><li>CTA implementation within blog and website content </li></ul> <p>They will gain exposure to audience segmentation by industry, geography, and buyer persona.</p> <ul> <li>Marketing Automation Support </li></ul> <p>Working within our marketing automation and CRM platform, the intern will:</p> <ul> <li>Build automated email sequences </li><li>Support lead scoring logic </li><li>Track lifecycle stages </li><li>Ensure proper UTM tagging and campaign attribution </li><li>Maintain database integrity </li></ul> <p>This provides practical experience in how automation supports scalable lead generation.</p> <ul> <li>Reporting & Performance Analytics </li></ul> <p>A core deliverable of this internship will be structured campaign reporting.</p> <ul> <li>Email open rates </li><li>Click-through rates </li><li>CTA views </li><li>Form submissions </li><li>Conversion of campaign leads into qualified sales opportunities </li><li>Pipeline value generated from campaigns </li></ul> <p>They will prepare monthly performance dashboards and present findings, including optimization recommendations.</p> <ul> <li>Lead-to-Opportunity Conversion Analysis </li></ul> <p>The intern will work cross-functionally with sales to understand:</p> <ul> <li>Which campaigns generate qualified conversations </li><li>What industries convert at the highest rate </li><li>Common objections or drop-off points </li><li>Time from first touch to opportunity creation </li></ul> <p>By the end of the internship, the candidate will have hands-on experience in:</p> <ul> <li>B2B digital marketing strategy </li><li>Industrial lead generation </li><li>Marketing automation platforms </li><li>CRM reporting </li><li>ROI measurement </li><li>Data-driven campaign optimization </li><li>Sales and marketing alignment </li></ul> <p>This is not a passive internship. It is performance-based and analytics-driven.</p> <p>Value to Lucas Milhaupt</p> <p>This internship supports several strategic initiatives:</p> <ul> <li>Increased digital campaign frequency </li><li>Improved reporting visibility for leadership </li><li>Stronger lead-to-opportunity tracking </li><li>Better targeting by industry segment </li><li>Data-driven budget allocation decisions </li><li>Enhanced marketing ROI transparency </li></ul> <p>Additionally, the intern can support campaign scalability as we expand automation efforts globally.</p> <p>Structure</p> <p>Duration: 10-12 weeks</p> <p>Hours: 15-20 hours per week</p> <p>Reporting To: Marketing Communications Manager</p> <p>Deliverables:</p> <ul> <li>Monthly campaign performance report </li><li>Lead conversion analysis summary </li><li>Final presentation outlining insights and optimization recommendations </li></ul> <p>Long-Term Opportunity</p> <p>If performance and cultural fit align, this internship could evolve into:</p> <ul> <li>Part-time marketing analyst role </li><li>Digital marketing coordinator position </li><li>Future full-time marketing position upon graduation </li></ul>