<p>Play a central role in shaping the visual storytelling across paid media, brand campaigns, and digital marketing efforts for Opry Entertainment Group (OEG). Concept, shoot, produce, and edit video content that supports advertising, promotional campaigns, social media, email, and website initiatives for iconic brands such as the Grand Ole Opry, Ryman Auditorium, Ole Red, ACL Live, Category 10, and other brands under the OEG umbrella.</p> <p>Create authentic, organic-style video content, focusing on user-generated content (UGC) aesthetics that resonate across social and paid platforms. Use creative vision and technical skill to independently develop content ideas, capture compelling footage, and craft videos that feel real, engaging, and on-brand. Working closely with marketers, designers, and content creators to ensure alignment wth brand identity and campaign objectives. Support production design with a strong eye for layout, typography,and motion design, including creation of static and animated assets. Reports to Creative Director -Marketing & Brand.</p> <ul> <li>Lead the creation and delivery of high-impact video content across paid media, social platforms, websites, and email campaigns, ensuring alignment with brand standards. Apply branding elements consistently across all touchpoints to ensure visual and messaging integrity. </li><li>Identify creative opportunities to enhance video performance and continuously optimize content to support marketing objectives and drive engagement within platform-specific requirements, including vertical video, static, and dynamic assets. </li><li>Collaborate with creative and cross-functional teams to develop video concepts and campaigns that build brand equity across diverse audiences and markets. Use audience insights to inform storytelling approaches for both B2C and B2B initiatives. </li><li>Produce, shoot, and edit compelling video content, with a strong emphasis on authentic, organic, UGC-style visuals. </li><li>Stay current with editing trends, storytelling techniques, tools, and best practices to deliver video assets that are both creative and effective. Embrace innovation through emerging platforms, formats, and storytelling techniques to elevate brand expression. </li><li>Work closely with Marketing, Sales, and internal stakeholders to solve creative challenges and deliver video and multimedia content optimized for digital and physical platforms. Tailor creative for various formats, including social media, web, email, in-venue screens, and more. </li><li>Manage a dynamic content calendar and deliver weekly video assets alongside supporting visuals, including digital content, audience reads, presentations, marquee animations, and other marketing collateral. Ensure on-time delivery and alignment with business goals. </li><li>Create static and animated marketing assets as needed to support production design needs. </li><li>Manage freelance and agency support by providing clear direction and feedback, building strong vendor relationships, and ensuring all deliverables align with creative briefs, brand standards, budgets, and timelines. </li><li>Maintain and contribute to shared brand resources, including design templates, video libraries, brand guidelines, and asset management tools to ensure easy access for internal teams and partners. </li><li>Embrace feedback and foster collaboration across teams to refine creative output and maximize impact across all paid and owned channels. </li><li>Perform other duties as assigned. </li></ul>