<p>Brooklyn Academy of Music (BAM) is a multi-disciplinary arts center located in Brooklyn, New York. For more than 150 years, BAM has been the home for adventurous artists, audiences, and ideas-engaging both global and local communities. With world-renowned programming in theater, dance, music, opera, film, and much more, BAM showcases the work of emerging artists and innovative modern masters.</p> <p>The Marketing Manager, Cinema is responsible for advancing BAM's impact by promoting BAM's programming, with a primary focus on creating and implementing strategic partnerships and marketing initiatives for BAMFilm. This role will expand awareness of BAM's multi-screen cinema complex across Brooklyn and cultivate audiences while meeting revenue, strategic and engagement goals.</p> <p>Essential Duties and Responsibilities:</p> <ul> <li>Participates in defining positioning, audience segmentation, and strategy for a mission-driven Film program </li><li>Collaborate across the institution to ensure a welcoming, community-oriented space for cinema audiences </li><li>Develop creative briefs and oversee all creative executions for events, promotions, and advertising (digital, print, outdoor, radio) and public-facing communications (web, email, social media, direct mail, flyers, onsite posters, signage, etc.) and establish project timelines </li><li>Identify, develop, and nurture grassroots initiatives and relationships with third parties to authentically expand our reach and deepen connections with audiences. </li><li>Cultivate relationships with distributors, publicists, and members of the cinema community; coordinates tastemaker receptions, and press screenings </li><li>Generate social media content in partnership with the Social Media Manager to increase reach and engagement </li><li>Make spending and spend mix decisions in consultation with the Director of Marketing and the Film Programming team to stay on budget and maximize return on investment </li><li>Measure and analyze the effectiveness/return on investment of marketing efforts </li><li>Represent BAM marketing with internal and external partners </li><li>Keep informed of developments in the fields of film/cinema marketing, social media, digital marketing, not-for-profit management, and use this information to help BAM operate with initiative and innovation </li></ul>