<ol> <li>Marketing & Brand Growth <p></p> <ul> <li>Develop and execute marketing campaigns (digital, social, PR, influencers) tailored to US audience to promote iQIYI's brand and content. </li><li>Localize global campaigns for U.S. audiences, ensuring cultural relevance and alignment with iQIYI's brand identity. </li><li>Plan and coordinate promotions for key content launches (e.g., drama, variety shows, movies). </li><li>Drive user growth through online and offline channels including social media, influencer partnerships, paid ads, PR, and events. </li><li>Build and maintain strong relationships with local media outlets, influencers, and strategic partners. </li><li>Stay up to date on industry trends and competitive landscape in streaming and entertainment. </li><li>Collaborate with HQ teams in China to align on branding and messaging. < </li><li>Business Development & Partnerships <p></p> <ul> <li>Identify and secure strategic partnership with distributors, telcos, OTT platforms, and lifestyle brands to expand iQIYI's content reach and monetization (e.g., bundled subscriptions, co-branded promotions). </li><li>Negotiate revenue-sharing, licensing, and co-marketing deals with local and international partners (e.g., media networks, influencers, tech companies). </li><li>Support expansion efforts in Canada, Mexico, Brazil, Australia, and the UK by researching markets and building partner pipelines. < </li></ul> </li></ul> </li></ol>