<p>Who we are:</p> <p>Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.</p> <p>Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.</p> <p>More about the role:</p> <p>We're looking for an Assistant Account Executive to join our Consumer & Brand Practice in NYC and support an iconic sports brand embedded in culture, lifestyle and entertainment. You'll play a key role in delivering headline-driving earned media moments, earned influencer storytelling and high-impact activations for a brand that drives conversation in sports and culture.</p> <p>The ideal candidate is proactive, detail-obsessed, and energized by translating cultural moments into smart PR strategies. You'll collaborate across teams to execute campaigns, craft media narratives, support events, in-person product pulls, and build relationships with reporters, social editors, and earned influencers.</p> <p>What you'll do:</p> <ul> <li>Monitor media coverage and social conversation, translating insights into daily updates to clients and actionable recommendations. </li><li>Build and maintain curated media lists and strong relationships with reporters, social editors, and earned/news influencers. </li><li>Draft and distribute press materials, including pitches, press releases, reporter bios, spokespeople briefing books and media briefs. </li><li>Pitch stories to journalists and social editors, securing coverage that moves the needle across sports, culture, hype, fashion and consumer lifestyle verticals. </li><li>Engage and activate earned/news influencers, collaborating on news-driven storytelling opportunities rooted in cultural relevance. </li><li>Support with quick turn media product requests in-store or at the showroom. </li><li>Support planning and execution of media and influencer events, handling logistics, vendor coordination, and on-the-ground needs. </li><li>Track coverage and campaign performance against KPIs, translating analytics into clear client-facing summaries. </li><li>Join client meetings, capturing notes, action items, and next steps with precision. </li><li>Provide in-office support for press requests, product seeding, and experiential builds. </li><li>Stay tapped into sports, pop culture, creator trends, and emerging athletes to fuel fresh, future-facing ideas. </li><li>Expand PR approaches beyond traditional .com and broadcast, incorporating digital and social-first platforms like TikTok and Instagram. </li></ul> <p>Experience that contributes to success:</p> <ul> <li>0-1 year of PR experience or relevant internships in consumer communications for sports, entertainment, or lifestyle brands targeting Gen Z and diverse communities and consumers. </li><li>Strong writing, editing, and research skills with attention to detail. </li><li>Ability to work effectively in a fast-paced, team-oriented environment and manage multiple projects simultaneously. </li><li>Positive attitude and a team player to wear many different hats </li><li>Familiarity with social platforms and how they intersect with media coverage. </li><li>Familiarity with working with celebrities or athletes. </li><li>Proficiency in Microsoft Office Suite; and experience with tools such as Cision, MuckRack, Brandwatch and Google Workspace is a plus. </li><li>Previous agency experience preferred. </li><li>Willingness to travel and work outside standard business hours for event support. </li></ul> <p>#LI-MG1</p> <p>Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</p> <p>Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.</p> <p>The base salary for this position at the time of this posting may range between:</p> <p>$35,000-$52,000 USD</p> <p>You belong at Burson:</p> <p>Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.</p> <p>At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view-your talent-is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together.</p> <p>We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</p> <p>When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</p>