<p>About Workato</p> <p>Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato's cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale. With enterprise-grade security and continuous innovation at its core, Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business. To learn more, visit www.workato.com</p> <p>Why join us?</p> <p>Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. </p> <p>But, we also believe in balancing productivity with self-care. That's why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. </p> <p>If this sounds right up your alley, please submit an application. We look forward to getting to know you!</p> <p>Also, feel free to check out why:</p> <ul> <li> <p>Business Insider named us an "enterprise startup to bet your career on"</p> </li><li> <p>Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world</p> </li><li> <p>Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America</p> </li><li> <p>Quartz ranked us the #1 best company for remote workers</p> </li></ul> <p>Responsibilities</p> <p>We are seeking a highly strategic, data-driven Senior Manager, Field Marketing to lead our tradeshow, field, and partner event strategy and execution. This is a player/coach role responsible for owning our end-to-end field marketing engine while directly managing a team of two field marketers.</p> <p>You will oversee the execution of 12+ tradeshows and hundreds of field and partner events annually, driving pipeline, revenue influence, and market presence. This role requires strong operational rigor, cross-functional alignment, and a passion for measurable impact.</p> <p>If you thrive in high-volume execution environments, love building scalable processes, and bring a sharp analytical mindset to marketing performance - this role is for you.</p> <p>In this role, you will also be responsible to:</p> <ul> <li> <p>Strategy & Ownership</p> </li><li> <p>Own the global field marketing and tradeshow strategy aligned to revenue targets</p> </li><li> <p>Build annual and quarterly event plans across tradeshows, hosted events, third-party conferences, partner events, and executive programs</p> </li><li> <p>Partner closely with Sales leadership to align event investments to territory and account priorities</p> </li><li> <p>Develop scalable playbooks for event planning, activation, and follow-up</p> </li><li> <p>Execution & Leadership (Player/Coach)</p> </li><li> <p>Lead, mentor, and develop a team of 2 field marketing professionals</p> </li><li> <p>Personally manage high-impact tier-1 tradeshows and strategic events</p> </li><li> <p>Oversee execution of 12+ major tradeshows annually</p> </li><li> <p>Drive execution of hundreds of field and partner events per year</p> </li><li> <p>Ensure seamless coordination across Marketing, Sales, SDRs, Customer Success, and Partners</p> </li><li> <p>Operational Excellence</p> </li><li> <p>Build and manage event budgets with strong ROI discipline</p> </li><li> <p>Create standardized processes for planning, tracking, and post-event follow-up</p> </li><li> <p>Implement scalable systems for registration tracking, lead capture, routing, and SLA enforcement</p> </li><li> <p>Drive pre-event enablement and post-event follow-up rigor across Sales teams</p> </li><li> <p>Data & Performance Management</p> </li><li> <p>Define and track KPIs including:</p> </li><li> <p>Pipeline generated and influenced</p> </li><li> <p>Revenue attribution</p> </li><li> <p>Cost per opportunity</p> </li><li> <p>Event ROI</p> </li><li> <p>Meeting conversion rates</p> </li><li> <p>Deliver executive-level reporting and insights</p> </li><li> <p>Continuously optimize channel mix based on performance data</p> </li><li> <p>Leverage marketing automation and CRM systems to measure impact</p> </li></ul> <p>Requirements</p> <p>Qualifications / Experience / Technical Skills</p> <ul> <li> <p>8+ years of B2B marketing experience, with 4+ years in field marketing or event marketing</p> </li><li> <p>Experience owning and executing large-scale tradeshows and high-volume field programs</p> </li><li> <p>Demonstrated success driving pipeline and revenue through event programs</p> </li><li> <p>Experience managing budgets and forecasting ROI</p> </li><li> <p>Proven people manager with experience leading and developing direct reports</p> </li><li> <p>Experience in high-growth B2B SaaS environments</p> </li><li> <p>Familiarity with Salesforce and marketing automation platforms</p> </li></ul> <p>Soft Skills / Personal Characteristics</p> <ul> <li> <p>Strong analytical and operational mindset - comfortable working in CRM and marketing automation systems</p> </li><li> <p>Ability to operate both strategically and tactically</p> </li><li> <p>Exceptional cross-functional collaboration skills</p> </li><li> <p>Highly organized with strong project management capabilities</p> </li><li> <p>Strong executive presence and comfort presenting performance metrics to leadership</p> </li><li> <p>Passion for process improvement and scalable systems</p> </li></ul> <p> </p> <p>For candidates based in California, the expected salary range for this role is $150,000-$180,000+ bonus. Actual compensation will vary based on experience, qualifications, and location. This role may also be eligible for bonus, equity, and benefits.</p> <p>(REQ ID: 2650)</p>