<p>Develops and implements marketing, promotion, and communication strategies for the department or college under general supervision.</p> <p>Major Duties</p> <ul> <li>Develops or assists with development of promotional materials and designs for marketing projects utilizing a variety of tools. </li><li>Coordinates development of marketing and communication material and develops copy. </li><li>Writes and proofs promotional material, reports and publications, press releases, Web and social media content. </li><li>Translates message points into clear communication and meets well-defined communication objectives. </li><li>Gathers information and data for various marketing and communication initiatives. </li><li>Coordinates marketing communication activities. </li><li>Assists with planning and execution of various events. </li><li>May approve advertising within budget parameters. </li><li>May be responsible for special projects or operational services. </li><li>May supervise student employees. </li></ul> <p>Minimum Qualifications</p> <ul> <li>Bachelor's degree in related field from an accredited institution. </li><li>One year's relevant experience. </li></ul> <p>Desired Qualifications</p> <ul> <li>Skilled in digital content creation and management, including writing, editing, publishing, and producing visual and multimedia assets. </li><li>Experience with CMS platforms, Adobe Creative Suite and Canva. </li><li>Proficient in social media management and email marketing. </li><li>Familiarity with Drupal, Meta Business Suite, Marketing Cloud, and/or Mailchimp. </li><li>Able to analyze data from Google Analytics, Salesforce CRM and other platforms to optimize campaigns and targeting. </li></ul> <p>Special Instructions to Applicants</p> <ul> <li>External applicants should use the WMU - Application. </li><li>Internal applicants should use the WMU - Internal Application. </li></ul> <p>Additional Position Information</p> <ul> <li>Terminal Appointment ends 06/30/2027 with potential of being extended. </li><li>Staff Compensation System pay grades and rates are available at: https://wmich.edu/hr/staffcompensation </li><li>Western Michigan University offers generous benefits to its employees including health, dental, vision, life and disability insurance, retirement, and tuition discount for the employee and tuition remission for eligible dependents. To access information about the specific benefits available for this position, go to:https://www.wmich.edu/hr/enrollment-staff </li></ul> <p>Physical requirements and working conditions</p> <ul> <li>Office or other indoor work with minimal physical demands such as occasionally lifting/moving materials less than 25 pounds. </li><li>Work is generally performed in a well lit, temperature-controlled indoor environment with occasional exposure to the outdoors and/or any number of elements. </li></ul>