<p>The Director of Strategy & Activation - In-Store Media will lead the commercialization and strategic evolution of Kroger Precision Marketing's (KPM) in-store media portfolio, encompassing digital display, audio, near store, and emerging experiential formats. This leader will drive monetization, scalability, and operational excellence while positioning in-store media as a core growth pillar within KPM's connected Retail Media ecosystem.</p> <p>This role requires a visionary operator who combines strategic clarity with strong commercial acumen, team leadership, and cross-functional influence. The ideal candidate will shape the go-to-market strategy, guide long-range planning, and ensure seamless alignment across media, product, merchandising, and operations to unlock both advertiser and enterprise value.</p> <p>RESPONSIBILITIES</p> <p>Go-to-Market Strategy</p> <ul> <li>Define and evolve the commercial and client go-to-market strategy for the In-Store Media portfolio (Digital Display, Audio, Print, Kiosk, Near Store, Experiential). </li><li>Develop and operationalize pricing, packaging, and positioning frameworks that balance near-term revenue and long-term scalability. </li><li>Champion in-store within broader Media, Insights, and Incentives narratives to create an integrated Retail Media story. </li></ul> <p>Product & Commercial Integration</p> <ul> <li>Partner with Product, Tech, and Measurement teams to align roadmap priorities with commercial needs and advertiser demand. </li><li>Translate product features into scalable sales narratives and revenue forecasts. </li><li>Identify and activate pilot opportunities that demonstrate proof of demand and readiness for broader rollout. </li></ul> <p>Cross-Functional Leadership</p> <ul> <li>Build deep partnerships across Kroger Merchandising, Store Operations, Marketing, and external vendors to ensure in-store media aligns to business objectives and shopper experience standards. </li><li>Establish repeatable workflows that reduce friction and accelerate speed to market. </li></ul> <p>Team Development & Leadership</p> <ul> <li>Build, coach, and inspire a high-performing Commercial Strategy & Media Activation in store team. </li><li>Create clarity, accountability, and empowerment across roles, ensuring consistency in delivery and client experience. </li><li>Drive an inclusive, growth-minded culture focused on collaboration and continuous improvement. </li></ul> <p>Market Intelligence & Innovation</p> <ul> <li>Track global Retail Media and in store innovation to inform future product design and differentiation. </li><li>Introduce global best practices-especially from European markets-into KPM's operating model. </li><li>Lead horizon-scanning for new monetization levers including AI-driven optimization, contextual targeting, and connected experience measurement. </li></ul> <p>QUALIFICATIONS</p> <ul> <li>8-12+ years of experience in Retail Media, OOH, or digital media commercialization, with at least 3 years in a leadership capacity </li><li>Proven success building or scaling media products-preferably across in-store or physical environments </li><li>Deep understanding of programmatic and retail media ecosystems, including audience, measurement, and monetization models </li><li>Demonstrated experience leading cross-functional teams through ambiguity and transformation </li><li>Strong business acumen with ability to model P&L impact, margin structures, and commercial scale </li><li>Exceptional communication, storytelling, and influence across senior stakeholders </li><li>Bachelor's degree required </li></ul> <p>#LI-AB1</p>