<p>Donor Engagement & Communications Officer</p> <p>Mary Greeley Medical Center Foundation</p> <p>Ames, Iowa</p> <p>Position Summary</p> <p>The Donor Engagement & Communications Officer serves as the Foundation's senior communications strategist and architect of the donor experience. This role is responsible for designing and executing a cohesive, multi-channel engagement strategy that deepens donor trust, advances philanthropic priorities, and elevates the mission of Mary Greeley Medical Center.</p> <p>The Officer leads all donorâ€'facing communications-including storytelling, annual giving campaigns, digital content, stewardship communications, and donor brand experience-and ensures strong alignment with the Medical Center's Marketing & Communications team. This position also plays a critical role in building a sustainable donor pipeline, guiding loyal annual donors toward multiâ€'year, leadership, major, and planned gifts.</p> <p>Key Responsibilities</p> <p>Strategic Communications Leadership</p> <ul> <li>Lead the Foundation's omnichannel donor engagement strategy across print, digital, email, direct marketing, video, social, and event communications to create a unified donor experience. </li><li>Serve as the Foundation's senior voice and brand steward, shaping messaging architecture and ensuring consistency across all donor-facing channels. </li><li>Partner proactively with the Medical Center's Marketing & Communications team to align branding, storytelling, messaging priorities, and communication calendars. </li></ul> <p>Collaboration with Medical Center Marketing</p> <ul> <li>Participate in joint planning to coordinate campaigns, calendars, brand guidelines, and shared content assets. </li><li>Ensure philanthropic storytelling reflects hospital strategic priorities, clinical strengths, and community impact. </li><li>Coordinate digital content strategies (web, email, social) to ensure a cohesive public-facing voice. </li></ul> <p>Donor Experience & Stewardship</p> <ul> <li>Develop and manage a Donor Experience Framework that ensures timely, meaningful, and personalized stewardship across all giving levels. </li><li>Produce high-quality donor materials, including impact reports, gratitude communications, donor stories, case statements, and custom stewardship packets. </li><li>Support tailored engagement strategies for Top 100 donors, mid-level donors, and leadership gift prospects. </li></ul> <p>Annual Giving & Direct Marketing</p> <ul> <li>Lead annual giving strategy, including direct mail, digital appeals, multi-channel solicitations, and special initiatives. </li><li>Oversee audience segmentation, creative direction, production timelines, and analytics to drive donor retention and upgrades. </li><li>Collaborate with event leads to integrate sponsorship and corporate recognition communications, as appropriate. </li></ul> <p>Donor Pipeline Development</p> <ul> <li>Design a light-touch, scalable donor journey for mid-level donors using program-specific offers and messaging that prepare donors for leadership, major, and planned giving. </li><li>Partner with the Major Gifts team to identify behavioral signals that indicate readiness for deeper engagement. </li><li>Track, analyze, and report mid-level donor KPIs. </li></ul> <p>Content Creation & Creative Direction</p> <ul> <li>Serve as primary writer and creative lead for donor-facing content across platforms. </li><li>Translate complex medical, clinical, and organizational information into clear, compelling, donor-centered messages. </li></ul> <p>Cross-Functional Philanthropy Partnership</p> <ul> <li>Collaborate with the Major Gifts team to ensure communications support moves management and pipeline development. </li><li>Equip board members, volunteers, and clinicians with messaging guides and stewardship assets to strengthen philanthropy advocacy. </li></ul> <p>Data-Informed Continuous Improvement</p> <ul> <li>Review engagement metrics, digital performance, and campaign results to refine strategies and improve outcomes. </li><li>Partner with the Data team on segmentation strategies, dashboards, and outcome analysis. </li></ul> <p>Qualifications</p> <p>Required</p> <ul> <li>Bachelor's degree in communications, marketing, philanthropy, or a related field. </li><li>5-7+ years of progressive experience in nonprofit communications, annual giving, direct marketing, or donor relations (preferably in higher education or healthcare). </li><li>Demonstrated success leading multi-channel strategies and campaigns. </li><li>Exceptional writing, editing, and storytelling skills, with portfolio examples. </li><li>Hands-on design capability. </li><li>Strong project management and collaboration skills. </li></ul> <p>Preferred Experience & Skills</p> <ul> <li>Experience partnering with centralized marketing and communications teams. </li><li>Familiarity with CRM systems, segmentation strategies, and analytics. </li><li>Healthcare philanthropy or community-based fundraising experience. </li></ul>