<p>At Union Square Hospitality Group, we believe great hospitality starts with how we treat our people. As part of our team, you'll help shape the future of Daily Provisions, a neighborhood café that's become a beloved ritual our guests. We're looking for a Senior Marketing Manager who's equal parts strategist and storyteller and someone excited to bring fresh ideas to life and connect our community through food, creativity, and authentic hospitality.</p> <p>Open early, Daily Provisions offers our take on classic bakery items prepared each morning, including signature crullers, homemade baked goods, breakfast sandwiches, and freshly brewed coffees and teas. Throughout the afternoon and evening, Daily Provisions serves made-to-order sandwiches, salads, and seasonal sides, in addition to comforting dishes like our slow-roasted Roast Chicken (best served alongside our selection of cocktails, wine, and beer).</p> <p>Who you are:</p> <p>This role oversees the brand and evergreen marketing side of the business for Daily Provisions, guiding initiatives that sustain awareness, sales, and guest loyalty. The Senior Marketing Manager is supported by a freelance graphic designer and a freelance social content creator and community manager, who execute design and digital deliverables under their direction. They are part of a 10-person marketing team within Union Square Hospitality Group and play a key role in shaping the voice, strategy, and presence of USHG's quickly growing and beloved Daily Provisions brand.</p> <p>What you'll do:</p> <ul> <li>Consistently deliver a culture of Enlightened Hospitality to guests and team members </li><li>Annual and Quarterly Marketing Planning: develop integrated marketing calendar and supports annual planning to ensure consistent brand presence, coordinated campaigns, and clear priorities that grow awareness and guest loyalty </li><li>Seasonal Menu Roll-Out: lead end-to-end execution of seasonal menu launches - creative briefs, tastings, photography, digital updates, signage, email and social - to drive excitement, sales, and repeat visits </li><li>Biannual Staff T-Shirts: create and deliver biannual staff t-shirt programs that strengthen team culture and extend brand visibility both in-store and in the community </li><li>Merchandise Development: shape merchandise strategy, manage production, and drive launch execution to generate revenue, expand brand reach, and build affinity with both loyal and new guests </li><li>Social Media Strategy and Content: define social media strategy, content pillars, and tone for community engagement, directing a part-time content creator and community manager to deliver compelling, on-brand storytelling that fuels awareness and engagement </li><li>Email Marketing: design and oversee email strategy - from newsletters to promotional campaigns - using segmentation and creative execution to drive both sales and long-term guest relationships </li><li>Partnerships and Activations: conceive and execute partnerships, gifting, and brand activations that amplify awareness, attract new audiences, and deepen guest connection </li><li>Special Projects: guide high-impact brand projects, such as packaging rehauls, to enhance guest experience, reinforce brand identity, and support long-term growth </li><li>Budget and Vendor Management: manage budgets and vendor relationships to ensure efficient use of resources, enabling impactful marketing efforts that deliver measurable business results </li></ul> <p>What we need from you:</p> <ul> <li>Multi-unit restaurant experience with a strong understanding of the unique challenges of scaling consistency, storytelling, and marketing across multiple locations, in multiple markets </li><li>Background in brand marketing with the ability to translate a brand's identity into digital, in-store, and experiential channels </li><li>Hands-on experience with seasonal menu and product rollouts, ensuring coordinated execution across creative, digital, and on-premise touchpoints </li><li>Track record in merchandise and partnerships, from concept to execution, to drive both incremental revenue and brand visibility </li><li>Strong strategic acumen, including social strategy, email marketing, and an understanding of performance metrics that drive both sales and loyalty </li><li>Leadership capability to manage part-time freelancers, set standards, and collaborate cross-functionality with culinary, operations, and design teams </li><li>Budget and vendor management skills to ensure marketing dollars are used efficiently and strategically </li><li>Creative thinker with operational discipline, able to balance big ideas with detail-oriented execution in a fast-paced, growth-driven environment </li></ul> <p>What you'll get from us:</p> <p>At Union Square Hospitality Group, we believe our people are our greatest ingredient. Joining our team means becoming part of a culture rooted in care, creativity, and growth. As a Senior Marketing Manager, you'll enjoy:</p> <ul> <li>Competitive pay and bonus potential: Annual compensation of $100,000 - $105,000 plus eligibility for a performance-based bonus, with consideration for your experience and impact </li><li>Comprehensive health coverage: medical, dental, and vision insurance, plus flexible spending options for healthcare and dependent care </li><li>Time to recharge: generous paid time off and paid parental leave to support life outside of work </li><li>Invest in your future: a matched 401(k) plan to help you grow long-term savings </li><li>Peace of mind: life insurance, employee assistance programs, and exclusive access to primary care, mental health, and other wellness services </li><li>Support in times of need: access to the USHG HUGS Employee Relief Fund, offering direct assistance to team members facing unexpected hardship </li><li>Hospitality perks: annual dining credit and a 51% dining discount across the entire USHG family of restaurants </li><li>Convenience and flexibility: pre-tax commuter benefits for transit and parking </li><li>Growth and community: opportunities for learning, mentorship, and collaboration with some of the most passionate people in hospitality </li><li>The above represents the expected salary range for this position. Ultimately, in determining your pay, we'll consider your experience and other job-related factors. </li></ul> <p>The responsibilities outlined above are not exhaustive. This role may be required to take on other duties or projects as necessary to support organizational goals, in alignment with their skills, experience, and the evolving needs of the business.</p>