<p>PURPOSE: To drive traffic and generate sales for MOA and its tenants. To assist in the dissemination of key messages of MOA and promote MOA as the premier retail and entertainment complex.</p> <p>ESSENTIAL DUTIES AND RESPONSIBILITIES:</p> <ul> <li>Develop and execute enterprise storytelling initiatives that align with business objectives, brand values, and corporate strategy to position Mall of America as an industry leader. </li><li>Collaborate with internal teams to source and shape authentic stories that reinforce MOA's cultural, economic, and community impact. </li><li>Assist with developing communication plans for high-impact campaigns, initiatives, and major announcements. </li><li>Cultivate and maintain strong relationships with national, regional, and trade media across lifestyle, travel, retail, business, and entertainment news outlets. </li><li>Monitor media trends to identify proactive storytelling opportunities. </li><li>Develop media strategies and pitch stories that secure high-value press coverage in top-tier outlets. </li><li>Manage national media requests and television shows and work closely with onsite production teams. </li><li>Assist in developing strategic communications to support government relations goals and communicate key policy priorities. </li><li>Assist in managing and coordinating crisis communications and reputation management efforts to minimize negative impact on the Mall. </li><li>Support executive visibility through thought leadership opportunities. </li><li>Analyze media coverage and PR campaign performance to evaluate impact and inform future strategies. </li><li>Support production and generate unique and engaging ideas for the Mall of America podcast, So Much More. </li><li>Identify new ways to promote the podcast to increase listenership. </li><li>Manage Public Relations team. </li><li>Assist with writing and editing press releases. </li><li>Regular, reliable and consistent attendance. </li><li>Additional duties as assigned. </li></ul> <p>PREFERRED SKILLS, KNOWLEDGE AND ABILITIES:</p> <ul> <li>Bachelor's degree in journalism, communications or related field. </li><li>5-7 years of experience in media relations, communication and journalism. </li><li>Exceptional verbal and written communication skills. </li><li>High level of creativity, initiative, and flexibility. </li><li>Excellent storytelling and presentation skills </li><li>Ability to work and respond effectively under pressure. </li><li>Proven ability to lead and foster a strong team. </li><li>Previous experience writing press releases and media advisories. </li><li>Previous experience pitching stories to media. </li><li>Prior television and video production experience. </li><li>Advanced skills in Microsoft Office. </li></ul> <p>PHYSICAL JOB REQUIREMENTS:</p> <ul> <li>Sitting - Frequently, 60% of time spent on computers and phone </li><li>Walking - Frequently, 40% of time </li><li>Perform repetitive motion (using keyboard) - Frequently, 80% of time </li><li>Reach at or below shoulder level - Frequently, 80% of time </li><li>Stand and move - Frequently, 70% of time </li><li>Stoop and squat - Frequently, 60% </li><li>Lifting/carry up to 20 pounds - Occasionally, 30% of time </li><li>Kneel and bend - Occasionally, 30% of time </li><li>Reach at or above shoulder level - Occasionally, 30% of time </li></ul> <p>PAY RANGE:</p> <p>$57,489.08 - $86,233.61</p>