<p>Sr. Product Marketing Manager - Monetization Job ID: 26-01545 Job Title: Sr. Product Marketing Manager - Monetization</p> <p>Location: SFO - Hybrid/ Open to remote (PST time zone).</p> <p>Duration: 12 Months</p> <p>Work type: W2</p> <p>Payrate: $88.02</p> <p>Job Description:</p> <ul> <li>Go-To-Market excellence - Own the development and execution of GTMs for new offers and monetization initiatives, partnering with product, marketing, and commercial stakeholders to bring them to life. </li><li>Cross-Portfolio Upsell Strategy - Build and maintain a user matrix that maps customer segments to product offerings, identifying upsell and cross-sell opportunities across the portfolio. </li><li>Value proposition & positioning - Continuously refine messaging across all touchpoints, including in-product messaging and paywalls, to clearly articulate the value of generative AI </li><li>Offer Performance & Optimization- Track and analyze offer performance across the funnel, using data to continuously refine strategy and improve conversion. </li><li>Cross-functional collaboration - Build strong partnerships with internal teams to align growth initiatives across products </li><li>Subject matter expertise and market analysis - Develop deep expertise in Creative AI, with particular focus on monetization strategies and growth levers within generative AI products. </li></ul> <p>Skills:</p> <ul> <li>5+ years of experience in product marketing, product management, growth marketing or an equivalent, with a strong background in software, especially AI. </li><li>Exceptional communication skills, capable of conveying complex ideas effectively to diverse audiences. </li><li>Analytical and strategic problem solver, adept at using data to inform decisions. </li><li>Proven ability to lead and collaborate in a fast-paced, dynamic, matrixed environment. </li><li>Passion for creativity, design, and emerging technologies. </li><li>Education: </li><li>BA/BS in Marketing, Business or a related field is preferred </li><li>Job details </li><li></li></ul>