<p>Job Description</p> <p>The Social Media Specialist plays a pivotal role in shaping and executing the social media strategy for Eataly North America, focusing on enhancing brand presence and engagement across digital platforms. Reports to the Head of Media.</p> <ul> <li> <p>Collaborates closely with the Creative Team to craft exceptional social media strategies and content tailored to each brand's unique voice and positioning</p> </li><li> <p>Drives community engagement across social platforms, proactively identifying opportunities for real-time interaction and keeping abreast of evolving social media trends and consumer behaviors</p> </li><li> <p>Oversees daily social media operations for the team, ensuring seamless execution of strategies</p> </li><li> <p>Manages the content calendar and oversees all aspects of social media content creation, from ideation to implementation</p> </li><li> <p>Spearheads social-first campaigns, influencer partnerships, and brand collaborations to amplify brand presence on social media channels</p> </li><li> <p>Utilizes social media analytics tools for deep insights and proposes content strategies aligned with brand objectives</p> </li><li> <p>Collaborates closely with the Public Relations Team to integrate influencer marketing seamlessly into overall social media initiatives</p> </li><li> <p>Conducts in-depth performance analysis and delivers comprehensive reports</p> </li><li> <p>Researches and continuously monitors emerging social media trends to ensure staying ahead of the curve</p> </li><li> <p>Produces store-related social media content when needed, from copy to image</p> </li><li> <p>Performs other duties as required or assigned</p> </li></ul>