<p>GENERAL FUNCTIONS:</p> <p>The Director of Admissions serves as the strategic and operational leader for all admissions functions across Logan University's academic portfolio-including undergraduate, graduate, and doctoral programs in the College of Chiropractic and the College of Health Sciences. The Director is responsible for planning, executing, and assessing comprehensive recruitment strategies that meet enrollment goals while ensuring exceptional service, operational excellence, and a data-informed decision-making approach.</p> <p>A central responsibility of this role is owning and optimizing admissions processes within Slate CRM, ensuring the system is leveraged to drive recruitment, communication, analytics, and application processing across all programs.</p> <p>The Director of Admissions is a key member of the Enrollment Management leadership team, collaborating closely with Financial Aid, Registrar, Marketing, Student Affairs, academic leadership, and other university partners to support Logan's enrollment vision.</p> <p>ESSENTIAL DUTIES AND RESPONSIBILITIES:</p> <ul> <li>Contributes to the successful accomplishment of the University's enrollment objectives by developing and implementing a comprehensive student recruitment plan for undergraduate students which includes, but is not limited to, the following components: development of an inquiry pool through the use of student search services, outreach (college fairs and high school visits), high school and community college relations, use of the web and emerging technologies, digital marketing and communication strategies, effective use of CRM technologies, campus visit programs, publications, and correspondence. </li><li>Provides leadership, management, and support for the recruitment efforts of the Office of Admissions and develops a competent, productive, and effective staff by hiring and supervising, directly and through delegation, the administrative, professional, student, and clerical support personnel in the Office of Admissions. </li><li>Chairs and participates on campus committees regarding undergraduate recruitment and coordinates effectively with academic and administrative units across campus (including deans and department heads) to achieve enrollment goals. </li><li>Effectively administers the University's prospective and admitted student software systems and databases (e.g., application for admission, CRM, transfer equivalency) by developing a working knowledge of those systems, assessing the systems support needs of the Admissions Office, interpreting those needs and working cooperatively with key stakeholders and other offices on campus to ensure that the integrity of the systems and data are maintained and that the systems are utilized productively in support of admission and recruitment functions. </li><li>Develops data-driven recruitment strategies by effectively utilizing data from a variety of sources to evaluate student characteristics and trends, as well as the University's market position and competition. </li><li>Effectively utilizes University resources in accomplishing enrollment objectives by planning, developing, and controlling the departmental budget. </li><li>Fosters an office environment that empowers staff to provide constituents with excellent customer service and personalization. </li><li>Ensures efficient processing of admission applications by developing and administering policies, procedures, and systems that deliver high-quality admission services to prospective students. </li><li>Effectively administers the University's undergraduate, graduate, and doctoral admission and transfer of academic credit policies by supervising and providing leadership to the staff responsible for applying these policies and ensuring that decisions are rendered in accordance with these policies. </li><li>Represents the Office of Admissions and the Enrollment Management unit of the Division of Student Affairs through service on various University committees. </li><li>Facilitates a work environment that encourages knowledge of, respect for, and development of skills to engage with those of other cultures or backgrounds. </li><li>Remains competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses and conferences, and attending training and/or courses as required by the Vice President for Enrollment Management. </li><li>Contributes to the overall success of Admissions and Enrollment Management by advising and assisting the Vice President for Enrollment Management in all aspects relating to the recruitment and admission of students and by performing all other essential duties as assigned. </li></ul> <p>SUPERVISION:</p> <p>The Director of Admissions reports to the Vice President for Enrollment Management and supervises associate and assistant directors as well as other professional and administrative staff.</p> <p>ESSENTIAL DUTIES AND RESPONSIBILITIES:</p> <p>Strategic Recruitment & Enrollment Planning:</p> <ul> <li>Develop and implement a comprehensive, data-informed recruitment plan that supports enrollment goals across all academic levels and modalities (undergraduate, master's, doctoral, online, hybrid). </li><li>Build recruitment strategies that expand Logan's reach, strengthen inquiry generation, and maximize application-to-enrollment conversion. </li><li>Align recruitment activities with marketing campaigns, academic program needs, and institutional goals. </li></ul> <p>Slate CRM Leadership & Optimization:</p> <ul> <li> <p>Serve as the institution's primary Slate leader for Admissions, overseeing:</p> </li><li> <p>Application design and management</p> </li><li> <p>Query development and rules-based automations</p> </li><li> <p>Workflow optimization and operational dashboards</p> </li><li> <p>Deliver campaigns for inquiries, applicants, admits, and deposited students</p> </li><li> <p>Online forms, events, portals, and checklists</p> </li><li> <p>Ensure accurate, consistent data structures and system integrations that support efficient recruitment and application processing.</p> </li><li> <p>Use Slate data tools to track behavior, engagement, and funnel movement-and translate insights into actionable strategies.</p> </li></ul> <p>Recruitment Operations & Territory Management:</p> <ul> <li>Oversee undergraduate and graduate recruitment operations, including travel, outreach, counselor territory assignments, and virtual engagement. </li><li>Strengthen high school, community college, graduate program feeder, military/veteran, and employer partnerships. </li><li>Ensure the campus visit experience-both in-person and virtual-is compelling, personalized, and aligned with Logan's brand and messaging. </li></ul> <p>Admissions Processing & Policy Administration:</p> <ul> <li>Lead all aspects of application processing for undergraduate, graduate, doctoral, and international students, ensuring accuracy, efficiency, and compliance. </li><li>Oversee evaluation and transfer credit processes, ensuring policies are applied consistently, and decisions support Logan's enrollment and academic standards. </li><li>Monitor deadlines, service expectations, communication SLAs, and operational workflows to ensure a seamless applicant experience. </li></ul> <p>Data Analytics & Market Intelligence</p> <ul> <li>Use Slate, institutional research data, and external sources to analyze funnel performance, identify trends, assess market competition, and forecast enrollment. </li><li>Develop dashboards and reporting that guide decision-making for Enrollment Management, academic leadership, and university partners. </li><li>Evaluate search, visit, and yield strategies through continuous A/B testing and performance analysis. </li></ul> <p>Leadership & Collaboration</p> <ul> <li> <p>Build, mentor, and lead a high-performing admissions team with a culture of accountability, innovation, and student-centric service.</p> </li><li> <p>Partner closely with:</p> </li><li> <p>Marketing on messaging, campaigns, and content strategy</p> </li><li> <p>Academic leadership on program readiness, admission requirements, and recruitment priorities</p> </li><li> <p>Financial Aid to align packaging timelines and yield strategies</p> </li><li> <p>Student Affairs & Registrar to ensure seamless transitions for new students</p> </li><li> <p>Represent Admissions on institutional committees related to undergraduate, graduate, and doctoral recruitment.</p> </li></ul> <p>Budget & Resource Management</p> <ul> <li>Plan, manage, and optimize the Admissions budget to ensure efficient, strategic use of resources. </li><li>Oversee vendor relationships related to CRM tools, student search, communications, recruitment platforms, and event technology. </li></ul> <p>Student-Centered Service & Culture Building:</p> <ul> <li>Foster a welcoming, inclusive, and responsive admissions experience for all prospective students. </li><li>Ensure staff are equipped to support diverse populations, including adult learners, career changers, military students, first-generation students, international students, and healthcare-focused academic pathways. </li></ul>