<p>Summary of Job</p> <p>Develop the company's overall marketing and communications strategy, ensuring alignment and clarity across all efforts. Establish the short-term and long-term objectives for all marketing and communication campaigns, including the identification and tracking of key metrics that demonstrate campaign contribution to overall business goals and return on investment.</p> <p>Responsibilities</p> <ul> <li>Direct, articulate and document comprehensive and integrated marketing and communication strategies that elevate brand awareness, deepen audience engagement, and deliver measurable growth and retention. </li><li>Partner with departments across the company (Product, Sales, Quality, Customer Experience, etc.) to align all marketing and communications efforts with overall business objectives and value propositions. </li><li>Leverage data-driven insights to enhance our market presence and drive sustainable success, assessing opportunities to strengthen and refine segment-specific messaging frameworks. </li><li>Lead the creation of cross- functional creative briefs with internal teams and/or agencies to produce compelling, high quality integrated campaigns. </li><li>Collaborate with teams within the Marketing and Communications department (Corporate Marketing, Product Marketing, Communications, Marketing Intelligence) to implement high-impact, full-funnel programs and setting measurable KPIs. </li><li>Assist Marketing and Communications Operations in developing ongoing campaign dashboards to track and analyze performance metrics, such as customer acquisition, engagement, and retention, and identify areas for improvement. </li><li>Forecast future outcomes using historical resource(s) and performance data. </li><li>Socialize campaigns results across the organization creating clarity around the performance of marketing activities and their impact on targeted outcomes. </li><li>Write narratives and create strategy slides and executive summaries that translate the marketing plan for nonmarketing audiences. </li><li>Serve as a thought leader, staying up to date with industry trends, best practices, and emerging marketing technologies. </li></ul> <p>Qualifications</p> <ul> <li>Bachelor's degree in marketing, communications, psychology, business, data science, analytics or related/equivalent </li><li>10 - 12+ years of professional experience related to marketing strategy and communications (Required) </li><li>7+ years of professional experience developing marketing strategy that differentiate from competitors and that align with </li></ul> <p>strategic audience insights and business objectives (Required)</p> <ul> <li>Experience in health care/health insurance research including institutional knowledge of capabilities and restrictions with </li></ul> <p>core audiences (Preferred)</p> <ul> <li>Experience building a research roadmap to align with organizational and department-level goals (Required) </li><li>Experience designing frameworks to develop brand identity and measurable KPIs to track and iterate for optimization (Required) </li><li>Compelling communicator who synthesizes research into a clear, actionable business narrative (Required) </li><li>Proficient with MS Office - Word, Excel, PowerPoint, Outlook, Teams, SharePoint, etc. (Required) </li><li>Demonstrated ability as a change agent throughout the organization to integrate marketing and organizational strategy (Required) </li><li>Proven experience to manage and lead projects and multi-disciplinary teams (Required) </li><li>Experience working directly with C-suite executives on a daily basis (Required) </li></ul> <p>Additional Information</p> <ul> <li>Requisition ID: 1000002575 </li><li>Hiring Range: $135,000-$253,800 </li></ul>