<p>Introduction</p> <p>At IBM, we believe technology shapes the world. We're a catalyst for that innovation. We're driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM's brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you'll work with bright, collaborative minds who bring passion and creativity to everything they do. You'll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.</p> <p>Your role and responsibilities</p> <p>As a Demand Generation Professional, you will design and execute modernized demand generation strategies to deploy buyer journey narratives that address buyer needs and wants. You will be a data-driven, strategic marketer responsible for the end-to-end strategic design of the full customer experience. Your primary responsibilities will include:</p> <ul> <li>Align Marketing Objectives: Ensure marketing objectives are aligned to revenue goals and interlocked with sales, strategically aligned across the buyer's journey, integrating inbound and outbound marketing efforts. </li><li>Drive Growth: Build marketing strategies designed to drive growth, leveraging account-led and digital marketing tactics across geographies </li><li>Develop Demand Generation Strategies: Design and execute demand generation strategies that integrate inbound and outbound touches, syndicate marketing content, and translate responses into sales opportunities. </li><li>Apply Analytics: Apply analytics to better profile, target, and retarget prospects, ensuring marketing objectives are strategically aligned across the buyer's journey. </li><li>Dynamically Adapt Campaigns: Continuously adapt campaigns to deliver higher quality responses and improve conversion rates. </li><li>Lead and coach a high performing team of campaign managers and specialists </li></ul> <p>Leaders are expected to spend time with their teams and clients and therefore are generally expected to be in the workplace a minimum of three days a week, subject to business needs.</p> <p>Required education</p> <p>Bachelor's Degree</p> <p>Preferred education</p> <p>None</p> <p>Required technical and professional expertise</p> <ul> <li>Strategic Demand Generation Expertise: Deep expertise in designing and executing modernized demand generation strategies that deploy buyer journey narratives, addressing buyer needs and wants, and integrating inbound and outbound touches. </li><li>Advanced Analytics Application: Experience with applying advanced analytics to profile, target, and retarget prospects, ensuring strategic alignment of marketing objectives across the buyer's journey. </li><li>Data-Driven Marketing Strategy Development: Deep expertise in developing data-driven marketing strategies that drive growth, leveraging account- and technology-based marketing tactics across geographies or within a specific geography. </li><li>Campaign Optimization Expertise: Experience with continuously adapting campaigns to deliver higher quality responses and improve conversion rates, ensuring strategic alignment of marketing objectives. </li><li>Revenue Technology Proficiency: Experience with leveraging revenue technology systems (Salesforce, Marketo, DemandBase etc.) for campaign activation and optimization </li><li>People management experience required </li></ul> <p>Preferred technical and professional experience</p> <ul> <li>Advanced Data Analysis Tools: Deep expertise in utilizing advanced data analysis tools to further refine targeting and personalization of demand generation strategies, enhancing overall campaign effectiveness. </li><li>Marketing Automation Platforms: Experience with marketing automation platforms to streamline and optimize demand generation processes, improving efficiency and reducing manual effort. </li><li>Regional Market Knowledge: Deep understanding of specific geographies and markets, enabling the development of targeted demand generation strategies tailored to local buyer needs and preferences. </li></ul> <p>YOUR LIFE @ IBM</p> <p>In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.</p> <p>Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.</p> <p>Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.</p> <p>Are you ready to be an IBMer?</p> <p>ABOUT IBM</p> <p>IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.</p> <p>Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.</p> <p>At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.</p> <p>IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.</p> <p>OTHER RELEVANT JOB DETAILS</p> <p>IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:</p> <ul> <li>Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being </li><li>Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs </li><li>Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law </li><li>Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals </li><li>Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences </li></ul> <p>We consider qualified applicants with criminal histories, consistent with applicable law.</p> <p>This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.</p> <p>IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.</p> <p>The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.</p>