<p>Position Title: Digital Marketing Specialist</p> <p>Exempt/Non-Exempt: Non-Exempt</p> <p>Employment Type: Full-Time</p> <p>Location: Bethlehem, PA</p> <p># of Positions: 1</p> <p>Work Days/Hours: Monday - Friday - 8:00 AM - 5:00 PM (On-Site)</p> <p>Target Pay Range: 48 - 52K (annualized, depending upon experience)</p> <p>Job Summary:</p> <p>The Digital Marketing Specialist will work closely with the Communications Manager to manage the Trans-Bridge Lines and Trans-Bridge Tours websites, optimize SEO, create engaging media content, and lead AI-related initiatives. This position is based in Bethlehem, PA and requires a daily on-site presence (not remote or hybrid).</p> <p>Duties/Responsibilities:</p> <ul> <li>Collaborate with the Communications Manager to manage and optimize the Trans-Bridge Lines and Trans-Bridge Tours websites. </li><li>Edit and post content on the company websites. </li><li>Monitor website performance and identify opportunities to improve organic SEO. </li><li>Learn and operate the TDS ticketing system and other assigned software. </li><li>Lead AI-related initiatives to enhance marketing, operations, and customer relations. </li><li>Research and evaluate digital tools and programs relevant to the transportation and travel industry, including testing and recommending AI-based solutions. </li><li>Assist in streamlining and improving current processes. </li><li>Produce creative content, including videos and photography of buses, events, and other projects as assigned. </li><li>Manage review websites such as Yelp and Google Reviews. Identify other review platforms that would benefit the company. </li><li>Support creative projects and tasks as they arise. </li><li>Other responsibilities as assigned </li></ul> <p>Education and Experience:</p> <ul> <li> <p>Bachelor's degree (or equivalent experience) in Marketing, Communications or a related field is required</p> </li><li> <p>Minimum 3 years' experience in digital marketing and content writing</p> </li><li> <p>Experience with social media content creation and company branding</p> </li><li> <p>Experience creating multi-channel ad campaigns</p> </li><li> <p>Experience with SEO and website management</p> </li><li> <p>Knowledge of video production or editing for social media is preferred</p> </li></ul> <p>Required Skills/Abilities:</p> <ul> <li>Strong verbal and written communication skills </li><li>Works independently and collaboratively </li><li>Excellent organization skills, attention to detail, and timeliness </li><li>Ability to interface with all levels within the organization </li><li>Skilled in the use of Microsoft Office applications including Word, Excel and Power Point </li><li>Proficient with Google Analytics and Adobe Creative Suite </li></ul> <p>Physical Requirements:</p> <p>Prolonged periods of sitting at a desk and working on a computer.</p> <p>Must be able to lift up to 15 pounds at times.</p> <p>About Us</p> <p>Trans-Bridge Lines, Inc. is a family-owned and operated Lehigh Valley motorcoach company. In its 84th year, the company offers daily service to New York City, Newark Airport, and Wall Street from the Lehigh Valley area and Clinton, New Jersey. Trans-Bridge's Charter Department is available for business groups, schools and organizations, with custom-designed one-day and overnight trips, sporting events, shows, and special city tours. Trans-Bridge Tours offers One-Day, Multi-Day and Casino Tours, as well as, Air & Cruise Vacations. The companies are now in the family's third generation of ownership and management.</p>