<p>Work Flexibility: Hybrid</p> <p>Performs analyses and prepares forecasts and recommendations in the areas of product preferences, sales coverage, market penetration, market practices and sales trends. Researches market conditions to determine potential sales of a product</p> <p>What you will do</p> <ul> <li>Advise on the organization's major competitors </li><li>Anticipate and proactively counteracts the different types of competition that will be faced in the future </li><li>Understand and drive improvement in market penetration and competitive positioning </li><li>Optimize our offering for current and prospective customer needs </li><li>Build lasting relationships with existing key opinion leaders and foster new relationships </li><li>Analyze unmet needs to identify and implement product and service opportunities. Able to summarize qualitative and quantitative studies, drawing actionable conclusions for the business. Determine strategies based on market research results </li><li>Translate customer input into unmet needs. Validate key assumptions and variables that factor into the conclusions of market research </li><li>Anticipate market trends and proactively adjusts strategy based on healthcare environment </li><li>Raise coworkers' awareness of industry standards, practices, and guidelines </li><li>Manage team in leading the new product development process new product development process from start to finish, engaging key internal stakeholders along the way </li><li>Collaborate cross-departmentally to participate in the NPDP process </li><li>Guide the execution strategy for broader portfolio segment </li><li>Educate and advise team on building portfolio strategy competency </li><li>Communicate long-term portfolio segment strategy to key stakeholders to gain organizational alignment </li><li>Lead product life cycle management of the portfolio from launch to obsolescence </li><li>Partner with R&D to anticipates future needs and the strategic assets needed to compete </li><li>Assess and communicate to leadership when changes need to be made in the organizations brand architecture </li><li>Partner with Clinical Affairs to generate clinical trials, research grants, and cost-benefit analysis papers to support clinical claims strategy </li><li>Guide teams in linking the marketing budget to customer acquisition and retention objectives </li><li>Understand market dynamics that may impact Marketing Objectives in the future and make proactive recommendations to marketing strategy anticipating future market </li><li>Lead team to build market strategy and make recommendations on new market segment opportunities </li><li>Lead others to use appropriate benchmarks and documents key assumptions when developing forecasts </li><li>Lead a team to develop and incorporate the product lifecycle management (PLCM) plan into the initial strategy </li><li>Manage price competition and assures alignment with overall business unit pricing goals </li><li>Monitor effectiveness of all marketing channels and promotional campaigns </li><li>Establish company and industry best practices for business performance analysis </li></ul> <p>What you need (Required)</p> <ul> <li>Bachelor's degree required </li><li>10+ years of work experience required </li><li>People management experience </li><li>Medical Device experience </li></ul> <p>What you need (Preferred)</p> <ul> <li>MBA preferred </li><li>7+ years medical device or marketing/sales experience preferred </li></ul> <p>Travel Percentage: 30%</p> <p>Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer - M/F/Veteran/Disability.</p> <p>Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.</p>