<p>Kforce has a client that is seeking a Marketing Product Manager in San Francisco, CA.</p> <p>Summary: In this role you will oversee member platform marketing communications, utilizing the capabilities in Salesforce Marketing Cloud (SFMC) and Salesforce Marketing Cloud Personalization (formerly Evergage/Interaction Studio). This product manager will work hand-in-hand with our Marketing, Data, Engineering, Design, Research and Product Line leaders to leverage data as an asset to create new messaging and engagement capabilities. This role will also partner with the Data organization and cross-functional stakeholders to drive data needs to support new product development and expand platform capabilities. We are looking for someone who can roll up their sleeves, understand platform capabilities, get into the data, define features, lead, and execute.</p> <p>Duties Include:</p> <ul> <li>Jira Board Ownership: Own and manage the Martech SFIS Jira board, ensuring clear and up to-date tracking of all ongoing activities </li><li>Technical Specification Writing: Develop technical specifications for engineering tasks related to Salesforce Interaction Studio (SFIS) and logged in member communications </li><li>Technology Leadership: Oversee the strategic deployment and utilization of Salesforce Interaction Studio, guiding the development of real-time personalized customer engagement strategies </li><li>Salesforce Marketing Cloud Management: responsible for leading the Martech team, leveraging the capabilities of Salesforce Marketing Cloud and Interaction Studio to drive effective and efficient marketing strategies, ensuring alignment with the broader business goals, and maintaining a dynamic approach to adapt to changing market trends </li><li>Roadmap Prioritization: Assist in prioritizing the platform roadmap in alignment with product leaders, engineering, marketing, and data teams* You have a minimum of 3+ years of Product Management experience working in a Martech focused role </li><li>Strong communicator across different audiences and communication styles; Can simplify intricate problems and effectively explain them to a non-technical audience </li><li>You are highly quantitative, analytical and business-minded with an ability to pursue complex problems in an organized way </li><li>You are comfortable working closely with Engineering and have experience with Agile development </li><li>You have a high energy, can-do attitude with willingness to do what it takes to get things done </li><li>You have strong organization, analytical, and planning skills, with the ability to maintain multiple projects without compromising results </li><li>You are self-directed, able to work independently, as well as work in a team-oriented environment </li><li>You love working with diverse teams and personalities; People love working with you </li><li>Previous experience with Salesforce a plus, especially in Marketing Cloud and Marketing Cloud Personalization (formerly Evergage/Interaction Studio) </li></ul>