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5 days
Not Specified
Not Specified
$64.58/hr - $87.39/hr (Estimated)
<p>We're rapidly expanding our global Growth Marketing team at Smartly and looking for an exceptional, results-driven marketing leader to join us as a core individual contributor!</p> <p>As the Global Lead of Strategic Marketing Initiatives, you'll be pivotal in driving Smartly's most critical market growth through advanced, account-centric strategies. This is a unique opportunity to architect and execute world-class, multi-market programs with high visibility across leadership. You'll be our in-house expert on Account-Based Marketing (ABM) and other high-impact strategic initiatives, partnering closely with Sales, Events, Paid Media, and SDRs to build scalable, revenue-generating programs and set global best practices.</p> <p>As the Global Lead of Strategic Marketing Initiatives, you will…</p> <ul> <li>Champion and operationalize Smartly's global ABM strategy, partnering with Sales leadership to identify and activate high-value accounts for pipeline and revenue acceleration. </li><li>Design and execute end-to-end 1:1, 1:Few, and 1:Many ABM programs, developing integrated, region-specific campaigns for enterprise accounts. </li><li>Own and optimize our core ABM tech stack: 6Sense (transitioning to Demandbase), Salesforce, and Marketo, driving adoption and best practices. </li><li>Partner deeply with SDRs to translate growth marketing campaigns into actionable account lists and compelling content for outreach. </li><li>Innovate with new, impactful approaches to engage and convert target accounts, standing out in the market. </li><li>Strategically leverage AI to enhance programs, including content creation and website optimization. </li><li>Collaborate with content marketing to shape strategy, messaging, and align demand generation programs. </li><li>Oversee the development of all supporting campaign materials: from personalized landing pages to direct mailers and custom gifting. </li><li>Deliver world-class, data-driven reporting that clearly shows ABM and strategic initiative impact on pipeline, revenue, and meetings booked, demonstrating clear ROI. </li><li>Manage program budgets, identify new tools, and build a best-in-class ABM and strategic marketing practice. </li></ul> <p>We are looking for...</p> <ul> <li>10+ years of B2B marketing experience in fast-growing tech/SaaS, with 5+ years directly leading and executing comprehensive ABM programs (1:1, 1:Few, 1:Many) for enterprise clients. </li><li>Mastery of leading ABM platforms (e.g., 6Sense, Demandbase, Terminus), marketing automation (e.g., Marketo), and CRM (e.g., Salesforce); proven integration/optimization experience. </li><li>Exceptional understanding of complex enterprise B2B buying groups and C-level personas, with proven ability to craft tailored, influential campaigns. </li><li>Superior analytical skills to drive, execute, and optimize campaigns, with a clear track record of measuring success by pipeline, revenue, and meetings booked. </li><li>Outstanding communication, persuasion, and collaboration skills, acting as a strategic partner to sales and rallying stakeholders for revenue goals. </li><li>Extensive experience planning and scaling multi-touch, integrated campaigns (digital and offline) within an ABM framework. </li><li>The ability to work out of our New York office 3 days a week. </li></ul> <p>Perks & Benefits…</p> <ul> <li>Five weeks paid time off (PTO), 11 company-paid holidays, unlimited sick days </li><li>Generous healthcare packages & mental health benefits </li><li>Monthly wellness benefit and learning reimbursement opportunities </li><li>401K plus matching & equity grants for all new Smartlies </li><li>Volunteer time off days & company donation matching opportunities </li><li>Choice of computer (MAC or PC) </li><li>And so much more… </li></ul> <p>#LI-JL #LI-HYBRID</p>
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If you already have an account, you can LOGIN to post a job or manage your other postings.
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