<p>Are you someone who loves shaping end-to-end digital experiences and translating data into meaningful impact?Do you thrive when leading cross-functional partners, orchestrating complex digital ecosystems, and strengthening brand reputation through thoughtful strategy?</p> <p>Helping You Thrive By:Offering competitive wages and benefits that support your life both in and out of workProviding a flexible hybrid work schedule, meaning we expect the office to be your primary place of work, balanced with choice and controlCreating continuous learning opportunities to help you grow and upskill Fostering a culture of inclusion where employees feel seen, heard and valued - and living it out every dayEmpowering you to make a meaningful impact on people and the planet through your work and Steelcase's ongoing commitmentYou'll Support Meaningful Work By:Strategy + OrchestrationLeading full-funnel digital marketing strategy across paid, owned, and earned channels to strengthen brand preference and drive outcomesDesigning and orchestrating connected B2B buyer journeys that support discovery, validation, and decision-makingAligning cross-functional partners to ensure consistent messaging, smooth handoffs, and shared success measuresIntegrating PR and earned media strategy into digital programs to enhance brand authority and narrative consistencyChannel Execution + PerformanceManaging paid advertising programs, including budgeting, targeting, experimentation, and optimizationOwning CRM and lifecycle marketing strategy, including segmentation, nurture design, and database healthImproving lead-generation systems through clear definitions, conversion-path enhancements, and strong routing and reporting practicesGuiding social media strategy and governance, ensuring platform-native storytelling and performance-driven optimizationMinimum QualificationsBachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)5-10+ years of progressive experience in digital marketing, including paid media and CRM/lifecycle ownershipExperience driving lead-generation programs and improving conversion journeys2+ years managing people and/or leading agency partnersComfortable working primarily in-office in Grand Rapids or Chicago, with periodic travelQualified applicants must be authorized to work in the United States on a full-time basis. Steelcase will not provide support for or sponsor work authorization and/or visas for this role.Desired Skills & ExperienceB2B experience strongly preferred; channel-partner exposure is a plusDesigning optimized B2B buyer journeysApplying performance-marketing and testing best practicesLeading CRM/lifecycle programsImproving lead quality through disciplined lead managementUsing analytics tools (e.g., GA4) to guide decisionsRunning effective social media strategiesIntegrating earned media into digital programsCollaborating across marketing, sales, creative, and channel teams</p> <p>Doing better for people and planetSteelcase is a global design and thought leader in the world of work. Along with our expansive community of brands, we design and manufacture innovative furnishings and solutions to help people do their best work in the many places where work happens.</p> <p>Why People Choose to Work with UsAt Steelcase, we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities.Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. If we can make the application process easier through accommodation, please email us at myhr@steelcase.com.</p> <p>#mid_senior_level#LI-Onsite #Marketing #Advertising #Public_Relations#LI-WV1</p>