<p>Marketing Coordinator, ReedPop</p> <p>Are you skilled in marketing consumer products and events?</p> <p>Would you like to use your marketing talent to promote pop culture events and merchandise?</p> <p>About our Team</p> <p>ReedPop is the largest producer of pop culture events in the world. We build fun daily and deliver once-in-a-lifetime experiences for fans around the globe! As a global pop culture events and media business. ReedPop has an extensive stable of respected events, including New York Comic Con, the PAX events, EGX, MCM Comic Con, Star Wars Celebration, C2E2 and over a dozen more.</p> <p>About the Role</p> <p>In this role you will work closely with the Marketing and Events teams. The Marketing Coordinator will drive brand awareness and attendee acquisition for an upcoming launch event centered around stories in all their forms. This role will focus on digital and print marketing and communications; and be integral in the creation and management of video content across social media channels with an emphasis on TikTok and Meta. This candidate should be up to date on the latest viral video trends while having a deep understanding of our target audience to be able to deliver content that resonates with them.</p> <p>Responsibilities</p> <ul> <li> <p>Executing a comprehensive social media plan and email communications calendar focused on attendee acquisition and customer engagement</p> </li><li> <p>Creating image, video and copy assets for marketing campaigns, including social media, email, and print</p> </li><li> <p>Working alongside the website and content teams to ensure event website is up to date for attendee comms</p> </li><li> <p>Engaging the local audience year-round through partnerships with local businesses and fan events</p> </li><li> <p>Tracking and measuring key metrics (ROI and KPIs) of marketing initiatives and informing manager of status and deliverables</p> </li><li> <p>Maintaining an eye for detail and quality on projects big and small, while communicating with the team to meet deadlines</p> </li><li> <p>Seeking out the latest trends in marketing and advertising to help us achieve our audience acquisition and retention goals</p> </li></ul> <p>Requirements</p> <ul> <li> <p>Demonstrate experience marketing consumer products, event marketing or relevant and related experience</p> </li><li> <p>Possess excellent copywriting, communication, and interpersonal skills</p> </li><li> <p>Have knowledge of social media platforms (such as Facebook, Instagram, Threads, and TikTok), understanding their corresponding ad management platforms is a bonus</p> </li><li> <p>Possess experience in social media marketing, consumer insights, social platforms, brand positioning, and marketing analytics</p> </li><li> <p>Be organized, detail-oriented & proactive with a true passion for pop culture, fan communities and the brands we work with</p> </li><li> <p>Be resourceful and willing to find creative solutions that will help you achieve your goals</p> </li><li> <p>Have flexibility to thrive within a fast-paced work environment with unpredictable deadlines and schedules</p> </li><li> <p>Be able to travel up to 10 times annually, domestic and international, including weekends, as needed</p> </li><li> <p>Have experience with Adobe Creative Suite (InDesign, Illustrator and Photoshop) or designing branded marketing assets with Canva</p> </li></ul> <p>Work in a way that works for you</p> <p>We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.</p> <ul> <li>Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive </li></ul> <p>Working for you</p> <p>We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:</p> <p>Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits</p> <ul> <li>Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan </li><li>Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs </li><li>Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity </li><li>Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits </li><li>Health Savings, Health Care, Dependent Care and Commuter Spending Accounts </li><li>Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice </li></ul> <p>About the Business</p> <p>RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.</p> <p>We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.</p> <p>Please read our Candidate Privacy Policy.</p>