<p>Manager, Loyalty Strategy & CRM</p> <p>Store Support Center</p> <p>We are searching for an experienced Manager, Loyalty Strategy & CRM for our Store Support Center located at 600 Citadel Drive, Commerce, CA, 90040.</p> <p>SUMMARY</p> <p>The Manager, Loyalty Strategy & CRM is responsible for defining and evolving the company's loyalty program strategy while leading the deployment and optimization of customer communications across CRM channels. This role will develop the strategic framework for loyalty engagement while ensuring effective execution of targeted messaging that drives customer acquisition, engagement, retention, and lifetime value. The role combines loyalty strategy, customer insights, and CRM campaign deployment to deliver highly personalized customer experiences across email, SMS, app push, and other digital channels. The Manager will translate customer data and analytics into actionable strategies and targeted communications that improve program performance and deliver measurable business impact. This role will partner cross-functionally with Chedraui Marketing, Sales & Merchandising, IT, and Digital Commerce partners to ensure loyalty strategy, campaign deployment, and data capabilities align with long-term customer growth objectives.</p> <p>ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned or required:</p> <ul> <li>Define and evolve the overall loyalty program strategy, including program value proposition, rewards structure, tiers, and member benefits. </li><li>Identify opportunities to increase loyalty member acquisition, engagement, and retention across customer segments. </li><li>Develop the roadmap for loyalty capabilities including personalization, omnichannel engagement, and targeted promotions. </li><li>Evaluate and refine loyalty mechanics such as rewards, tiers, personalized offers, and promotional incentives to maximize customer value and incremental sales. </li><li>Ensure loyalty strategy is integrated with broader marketing, merchandising, and promotional strategies. </li><li>Lead the end-to-end deployment of CRM communications across email, SMS, mobile app push notifications, and other digital channels. </li><li>Translate loyalty and marketing strategies into targeted, personalized campaigns and triggered messaging programs. </li><li>Oversee campaign planning, audience selection, scheduling, deployment, and performance tracking. </li><li>Design automated lifecycle messaging programs including onboarding, activation, promotional triggers, retention, and win-back campaigns. </li><li>Ensure CRM messaging is timely, relevant, and coordinated across channels to create a seamless customer experience. </li><li>Establish best practices for message targeting, frequency management, and personalization. </li><li>Drive continuous optimization of CRM campaigns through test-and-learn frameworks, A/B testing, and performance analysis. </li><li>Align CRM messaging with promotional calendars and merchandising priorities to maximize campaign effectiveness. </li><li>Translate transactional, behavioral, and campaign data into actionable insights that inform loyalty and CRM strategies. </li><li>Define and track key performance indicators including identified customer growth, CRM engagement metrics, redemptions, frequency, basket size, incremental sales lift, and conversions. </li><li>Analyze campaign effectiveness and recommend improvements to targeting, messaging strategy, and offer design. </li><li>In addition, support the Strategy & Analytics team with ad-hoc projects and/or requests. </li></ul> <p>SUPERVISORY RESPONSIBILITIES</p> <p>Carries out supervisory responsibilities in accordance with the organization's policies, procedures and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining associates; addressing complaints and resolving problems.</p> <p>EDUCATION and/or EXPERIENCE</p> <p>Bachelor's Degree from four-year college or university with 3-4 years of tactical, hands-on experience in email marketing and marketing automation, developing and implementing automated marketing campaigns. Experience analyzing and applying online consumer data. Retail background is highly desirable, with grocery experience a plus.</p> <p>COMPENSATION: The starting salary for this position is $85,000.00. The actual starting pay will be determined by a number of qualifications; including, experience and relevant skills.</p> <p>Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.</p>