<p>The Role</p> <p>City Cast is seeking a highly creative and capable marketing professional with a strong local network to help build the City Cast Philly brand, grow its audience, and engage its fans. The Audience Development Manager will be responsible for developing and executing a local marketing strategy across partnerships, sponsorships, PR, social media, out-of-home, and beyond. Our ideal candidate loves getting out in the city, and has a keen sense of the local brands, events, and cultural moments that City Cast Philly should tap into to expand and ignite its fan base.</p> <p>Deadline to apply: June 23, 2026</p> <p>Key Responsibilities</p> <p>Planning and Strategy</p> <ul> <li>Collaborate with City Cast's central marketing team to develop and execute a localized marketing plan and budget that includes partnerships, sponsorships, PR, social and other tactics that have proven successful in other markets </li><li>Conceive of creative out-of-the-box marketing ideas, test them and capture their impact </li><li>Helps ideate on swag or merch when needed for membership or marketing campaigns </li><li>Serve as the local keeper of the marketing calendar, ensuring the team is ready to execute across all platforms at key campaign moments </li><li>Work with Executive Producer to identify regular opportunities to weave members into content across platforms </li><li>Work with HQ membership team to develop special local member incentives such as locally designed artists prints </li><li>Develop creative ideas for attracting, engaging, and retaining members </li><li>Work with Executive Producer to develop the social media strategy and content plan across Instagram, TikTok, YouTube, and Reddit </li><li>Handle all marketing and engagement aspects of the local social media strategy </li></ul> <p>Driving Growth and Engagement</p> <ul> <li>Coordinate with the central marketing team to execute giveaways and influencer campaigns </li><li>Attend IRL events on City Cast's behalf. When we're a host or sponsor, ensuring that our brand is visible and consistent with our style guide, and that our presence is highly engaging to potential audience </li><li>Work in collaboration with the local Sales Executive to identify potential partnerships that blend sales and trade for mutual benefit </li><li>Adapt national creative campaigns for local audiences across platforms </li><li>Collect and create local content for marketing team to use in digital ads promoting City Cast Philly </li><li>Manage local PR outreach, building relationships with other local media outlets </li><li>Plan and execute at least four member events per year with support from HQ membership team </li><li>Manage local membership campaign execution, ensuring strong and compelling messaging across podcast, newsletter, and social </li><li>Serve as the primary point of contact with the City Cast Philly membership base, engaging and activating members at member events and in a closed chat group. </li><li>Drive social community engagement daily across all platforms, including monitoring and responding to comments and DMs on IG, TT, Spotify, YouTube, Reddit and other key audience touchpoints </li><li>Monitor all local audience-facing platforms and touchpoints to ensure consistency with City Cast's brand, voice, and overarching marketing strategy </li><li>Track, analyze, and share out social performance and growth metrics </li></ul>