<p>The Marketing Manager, Luna & Empire for Business, is responsible for driving lead generation, brand visibility, and campaign performance across our B2C (Luna) and B2B (Empire for Business) divisions. This role will serve as a strategic and executional leader - developing integrated campaigns, managing cross-functional initiatives, partnering with agencies and internal teams, and using data-driven insights to optimize performance.</p> <p>The ideal candidate blends brand marketing expertise, performance marketing mindset, and B2B demand - generation experience. This person thrives in a fast-paced environment, manages multiple initiatives simultaneously, and brings innovative ideas rooted in customer insights and test - and - learn methodologies.</p> <p>Responsibilities</p> <p>Lead Generation & Campaign Strategy</p> <ul> <li>Own and optimize lead - generation initiatives for both Luna's residential business and Empire for Business commercial verticals. </li><li>Develop and manage omnichannel marketing campaigns - including digital, traditional media, social, CRM, and content - to drive measurable growth. </li><li>Use test - and - learn approaches to refine messaging, creative, audience targeting, and channel mix. </li><li>Maintain a deep understanding of customer journeys across B2C and B2B funnels, identifying key opportunities to improve conversion and engagement. </li></ul> <p>Data, Reporting & Optimization</p> <ul> <li>Build and maintain clear reporting dashboards illustrating campaign performance, ROI, and optimization areas. </li><li>Translate data into actionable insights that inform strategy and continuous improvement. </li><li>Analyze campaign, channel, and creative performance trends to drive decision making. </li></ul> <p>Cross-Functional Leadership & Collaboration</p> <ul> <li>Serve as the primary marketing lead partnering with Creative, CRM, Sales, Merchandising, Digital Marketing, and external agencies. </li><li>Coordinate complex cross-functional projects, ensuring alignment, seamless execution, and on-time delivery. </li></ul> <p>Content Development & Brand Stewardship</p> <ul> <li>Oversee development of marketing collateral, including email, social content, sales materials, call scripts, presentations, landing pages, and direct mail. </li><li>Maintain brand consistency across all channels and ensure all materials adhere to brand standards. </li><li>Review and refresh content regularly to keep messaging relevant and compelling. </li></ul> <p>CRM, Audience Management & Prospect Nurturing</p> <ul> <li>Utilize CRM tools to segment audiences, deploy campaigns, and nurture prospects through automated and personalized outreach. </li><li>Leverage first- and third-party data to identify new opportunities for audience growth and improved targeting. </li></ul> <p>Project & Budget Management</p> <ul> <li>Manage multiple projects simultaneously across multiple business lines with strict deadlines. </li><li>Oversee vendor budgets, campaign expenses, and invoice management for both brands. </li></ul> <p>Qualifications</p> <ul> <li>Bachelor's degree in marketing, Business, Communications, or related field. </li><li>5+ years of marketing experience, including campaign management and cross-functional leadership. </li><li>Experience in B2B marketing or commercial demand generation. </li><li>Strong understanding of digital, traditional, and performance marketing disciplines. </li><li>Demonstrated ability to analyze data and translate into strategic recommendations. </li><li>Proven experience developing new marketing programs using test and learn approaches. </li><li>Excellent communication skills and ability to collaborate across teams. </li><li>Strong writing skills for marketing assets and customer-facing materials. </li><li>High attention to detail and ability to manage multiple concurrent projects. </li></ul> <p>Preferred</p> <ul> <li>Experience with CRM systems (Salesforce preferred) and marketing automation tools. </li><li>Strong skills in MS Office and Adobe Creative Suite (Illustrator, Photoshop, InDesign). </li><li>Leadership experience, including managing direct reports or cross-functional project teams. </li></ul> <p>Benefits</p> <ul> <li>Employees are eligible for numerous benefits including: </li><li>Quick enrollment into our benefit plans. Eligibility is the first of the month following just two weeks of employment. </li><li>Medical Insurance with several plan options and a Health Savings Account to meet you and your family's health needs. </li><li>Prescription Drug Coverage </li><li>Dental Insurance - Twice a year visits at no cost. </li><li>Vision Insurance with materials coverage </li><li>Flexible Spending Accounts for Medical & Dependent Care </li><li>Wellness Program - A best in class program offering substantial awards payable right on your paycheck </li><li>Basic Life Insurance and AD&D </li><li>Short Term Disability Coverage </li><li>Long Term Disability Coverage </li><li>Employee Assistance Program </li><li>Paid Holidays including Floating Holidays </li><li>Paid Time Off (PTO) that grows with years of service </li><li>Empire Perks - An employee discount purchasing program offering you great savings on the things you want. </li></ul> <p>Compensation Information:</p> <p>$110,000 annually plus bonus</p> <p>Empire Today is an equal opportunity employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills.</p> <p>By clicking Apply Now, I agree to the Privacy Policy and Terms of Use including arbitration, waivers and limitations of liability. CSLB 1047108.</p>