<p>Job Overview</p> <p>Do you see yourself as a Marketing Specialist? What's your passion? Whether you're into sports, shopping or just reading a good book, at IHG we're interested in YOU. At IHG we employ people who apply the same amount of care and passion to their jobs as they do their hobbies - people who put our guests at the heart of everything they do. And we're looking for more people like this to join our friendly and professional team.</p> <p>The Marketing Specialist plays a vital role in supporting the Sales & Marketing team in executing brand-aligned communications, digital engagement, and promotional activations. This entry-level position provides a dynamic opportunity to contribute to hotel-wide marketing initiatives, food & beverage programming, internal communications, and guest experience campaigns. The ideal candidate thrives in a collaborative environment and has a passion for storytelling, social media, and elevating the hotel's presence in the local and digital community.</p> <p>Duties and Responsibilities</p> <p>Marketing & Campaign Development</p> <ul> <li>Contribute to the creative process for campaigns - from concept development and copywriting to final asset delivery - across print collateral, signage, email, and social platforms. </li><li>Creativity for building offers and activations, along with developing signage in the hotel and digital promotions for Social Media/PR and websites. </li><li>Contribute to brand evolution by proposing new ideas for guest experience enhancements, visual storytelling, and innovative activations. </li></ul> <p>Digital & Social Media</p> <ul> <li>Manage content calendars for all channels, ensuring timely promotion of stay offers, F&B activations, seasonal events, and PR initiatives. </li><li>Keep up to date with Social Media trends and engagement to better understand and reach our desired audiences. Review social dashboard and make suggestions on how to increase outreach. </li><li>Familiarity with digital marketing platforms, such as Instagram, LinkedIn, Facebook, Canva, Hotel Websites, etc. </li></ul> <p>Data & Reporting</p> <ul> <li>Analyze digital performance data (social, website traffic, email metrics) to provide actionable insights and recommendations in monthly marketing reports to the Director of Marketing. </li></ul> <p>Public Relations & Partnerships</p> <ul> <li>Build and maintain media and influencer relationships; coordinate hosted stays, content partnerships, and press opportunities to boost hotel exposure. </li><li>Internal and external communication for Social Media, F&B Marketing and PR Support. </li></ul> <p>Creative Production & Brand Management</p> <ul> <li>Manage photo/video shoots and creative production days, including shot lists, coordination, and usage strategy. </li><li>Brand Identity/Collateral Inventory Management for re-ordering and new orders (processing invoices, updating Excel, etc.), along with being a Brand Ambassador to ensure hotel and colleagues are following brand guidelines. </li></ul> <p>Website & Content Management</p> <ul> <li>Manage IHG website updates for ongoing offers, revised hours, The Parlour (Restaurant and Bar) activations, holiday pages, calendar of events, digital concierge, etc. </li></ul> <p>Internal Culture & Events</p> <ul> <li>Support the team in promoting the hotel's culture and creating/executing on-property colleague events/activations. </li></ul> <p>Communication & Collaboration</p> <ul> <li>Communication skills are utilized a significant amount of time when interacting with others; proven ability to interact with guests, employees, and third parties that reflects highly on the hotel, the brand, and the Company. </li><li>May be required to work weekends and/or holidays - with advance notice. </li></ul> <p>Requirements</p> <ul> <li>Bachelor's degree in Marketing, Communications, or a related field preferred. </li><li>Proficiency in Microsoft Office; familiarity with Canva and digital marketing tools (e.g., Instagram, Facebook, LinkedIn). </li><li>Strong written and verbal communication skills. </li><li>Highly organized with the ability to multitask and meet deadlines. </li><li>Flexible schedule availability, including occasional weekends and holidays. </li></ul> <p>What You'll Gain (Benefits & compensation)</p> <ul> <li>Competitive hourly rate: $25.00-$28.00/hour (New York City rate) </li><li>Complimentary employee meals </li><li>Complimentary dry cleaning (business attire) </li><li>IHG employee & friends/family discount program </li><li>Professional development and growth opportunities </li><li>A culture that values your input, promotes your development, and empowers you to Inspire Incredible. </li></ul>