<p>JobID: 210693231</p> <p>Category: Marketing Strategy</p> <p>JobSchedule: Full time</p> <p>Posted Date: 2025-12-11T15:24:48+00:00</p> <p>JobShift: Day</p> <p>:</p> <p>Take on a leadership role where you will oversee and deliver impactful customer onboarding and engagement campaigns that strengthen retention and financial health. Partner with senior leaders and cross-functional teams to drive process excellence and creative thought leadership.</p> <p>As a Vice President, Marketing Manager in the Consumer Bank Customer Engagement Campaign Management team, you will lead large-scale, multi-channel campaigns focused on customer onboarding, retention, and financial health. You'll drive process excellence, creative thought leadership, and act as an Authorized Approver of creative and audience targeting, making a significant impact within the Customer Engagement team.</p> <p>Job responsibilities</p> <ul> <li>Lead end-to-end creative development, execution, and management of customer onboarding and engagement campaigns across digital, email, direct mail, social, and website channels. </li><li>Develop and maintain proactive, strong partnerships between the Customer Engagement team, strategy partners, and internal/external execution partners. </li><li>Manage senior-level relationships with agencies and vendors, and serve as the Authorized Approver on creative and audience targeting for team members. </li><li>Execute omni-channel marketing campaigns and provide overall project management, ensuring initiatives are on-strategy, on time, within budget, and effectively coordinated across multiple channels and multi-functional teams. </li><li>Track and manage content updates and annual recertification of in-market tactics and materials. </li><li>Lead efforts to continuously improve both the customer onboarding and engagement experience, with a strong focus on testing and optimization to drive strategic recommendations. </li><li>Drive creative thought leadership and process improvement initiatives within the Customer Engagement space. </li><li>Collaborate with marketing managers to identify opportunities, campaign strategy, and frameworks for measurement and reporting. </li><li>Participate in pilot programs and actively rethink processes to simplify and build additional capabilities. </li><li>Serve as a leader on initiatives outside of assigned campaigns, including cross-program creative leadership, process improvement, and other strategic roles. </li><li>Act as a culture leader, identifying key skills and engaging with the team beyond day-to-day duties and communicate effectively with senior leaders and others in written and verbal communications; present and facilitate large-scale meetings. </li></ul> <p>Required qualifications, capabilities, and skills</p> <ul> <li>7+ years of experience in a marketing campaign execution role, with a focus on customer engagement, retention, onboarding, or lifecycle marketing. </li><li>Demonstrated experience overseeing and providing guidance on campaign execution for other team members or cross-functional partners. </li><li>3+ years of agency/vendor management experience. </li><li>Experience as a leader in a fast-paced environment, with strong skills in multi-tasking and prioritization. </li><li>Ability to balance tactical project management with strategic thinking and creative leadership, while adhering to a tight controls environment. </li><li>High energy, solutions-oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines. </li><li>Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members. </li><li>Team player with a positive, can-do attitude; comfortable with continuously changing opportunities and priorities. </li><li>Curious and creative with a focus on constant improvement. </li><li>Excellent written and oral communication skills; experience presenting to senior level executives. </li></ul> <p>Preferred qualifications, capabilities, and skills</p> <ul> <li>4-year college degree </li><li>Experience in financial services, including customer engagement, retention, onboarding, or lifecycle marketing, and/or agency-side experience </li></ul>