<p>Responsibilities (Essential):</p> <ul> <li> <p>Strategic Marketing Partnership</p> </li><li> <p>Serve as the dedicated marketing partner for assigned Business Lines.</p> </li><li> <p>Develop and execute marketing plans that align with business line goals and objectives.</p> </li><li> <p>Collaborate with business leaders to ensure marketing activities support growth, awareness, and customer engagement.</p> </li><li> <p>Campaigns & Merchandising</p> </li><li> <p>Lead the development of targeted marketing campaigns, promotions, and customer communications.</p> </li><li> <p>Own the bank's merchandising strategy, including the creation and management of in-branch materials such as posters, brochures, signage, and statement inserts.</p> </li><li> <p>Ensure brand consistency across all physical and digital materials.</p> </li><li> <p>Content Development & Editorial Planning</p> </li><li> <p>Create and manage a collaborative editorial calendar in coordination with the Digital Marketing Manager.</p> </li><li> <p>Support the Digital Marketing Manager in developing compelling content for multiple channels including the website, social media, and email.</p> </li><li> <p>Support internal communications initiatives in collaboration with leadership teams.</p> </li><li> <p>Write, edit, and proofread content with a strong attention to tone, clarity, and compliance.</p> </li><li> <p>Media Support</p> </li><li> <p>Support website content updates and social media content planning.</p> </li><li> <p>Write and distribute press releases, media alerts, and coordinate media inquiries as needed.</p> </li><li> <p>Assist with basic video editing, photography, and visual content creation to enhance digital and print materials.</p> </li><li> <p>Enthusiastically support the Bank's Guiding Principles and Brand Behaviors.</p> </li><li> <p>Adhere to regulatory requirements, such as Anti-Money Laundering and Bank Secrecy Act.</p> </li><li> <p>Comprehend and adhere to federal banking regulations in accordance with Bar Harbor Bank & Trust's policies and procedures.</p> </li></ul> <p>Responsibilities (Marginal):</p> <ul> <li>Perform other duties as requested. </li></ul> <p>Required Education & Experience:</p> <ul> <li>Minimum of a high school degree or the equivalent </li><li>3+ years of experience in marketing, communications, or a related field-financial services experience preferred. </li><li>Strong writing, editing, and storytelling skills across a variety of formats. </li><li>Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop); HTML knowledge preferred. </li><li>Experience in developing marketing materials and managing content calendars. </li><li>Ability to manage multiple projects and deadlines with attention to detail. </li><li>Familiarity with video editing tools and photography is a plus. </li><li>Bachelor's degree in Marketing, Communications, Design, or a related field preferred. </li></ul> <p>Physical Demands and Work Environment:</p> <p>Physical Demands: General office environment.</p> <p>Work Environment: General office environment.</p> <p>Schedule Expectations:</p> <p>Flexible work hours may be necessary and hours over 40 are expected as required.</p> <p>Required Travel:</p> <p>Some travel required.</p> <p>Bar Harbor Bank & Trust offers a competitive salary, medical/dental/vision/life insurance, paid holidays, 401(k) plan, paid time off, incentives and continuing education benefits.</p> <p>EEO is the law: English & Spanish version• English - https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf</p> <ul> <li>Spanish - https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeosp.pdf </li></ul> <p>EEO is the Law Poster Supplement</p> <ul> <li>https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf </li></ul> <p>Pay Transparency:</p> <ul> <li>https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf </li></ul>