<p>Our Lamar office in Salt Lake City, UT, is now hiring a Transit & Airport Data Analyst to help us bring innovative outdoor advertising campaigns to life for brands in Salt Lake City, Utah, and the surrounding areas. This position plays a crucial role in spearheading data-driven decision making within Lamar Transit and Airport divisions. Responsibilities include gathering, scrubbing, and handling extensive datasets for analysis. This individual will take proactive steps to detect trends and business prospects through in-depth examination. Additionally, they will oversee the establishment and upkeep of standardized data sets to utilize AI and machine learning methods for improved marketing analytics, campaign refinement, and operational effectiveness.</p> <p>The ideal candidate must reside in Utah. This is a hybrid work schedule with 3 days in office requirement.</p> <p>Why Lamar?</p> <p>Lamar Advertising has been named as a "Best Company to Work For" in U.S. News & World Report's annual ranking. Check out these videos to learn more about Lamar:</p> <ul> <li> <p>About Us</p> </li><li> <p>Our Relationships</p> </li><li> <p>Giving Back Program</p> </li></ul> <p>What's in it for you?</p> <ul> <li>A Monday-Friday 8:00 am - 5:00 pm hybrid schedule with paid holidays </li><li>First-year earning potential of $70,000 - $90,000 </li><li>90 day comprehensive training program with opportunities to participate in our corporate-hosted Lamar Sales School </li><li>Multiple medical plan options and a health savings account </li><li>Hospital, Critical Illness, and Accident coverage </li><li>Dental and vision insurance </li><li>Short and long-term disability and paid parental leave </li><li>120 hours of paid time off (PTO) that increases with tenure </li><li>12 paid company holidays including Presidents Day and Juneteenth </li><li>Employee Stock purchase plan </li><li>401(k) plan with company match </li><li>Wellness program incentives such as medical plan premium holidays and HSA contributions </li><li>Ongoing professional development and internal leadership programs to maximize your career potential </li></ul> <p>What we're looking for in YOU:</p> <ul> <li>With an abundance of structured and unstructured data, the ability to understand the importance of transforming complex data sets into useful information is crucial. </li><li>Strong background in data analysis tools and information systems, with an in-depth understanding of software, spreadsheets, and statistical methods for analyzing data. </li><li>Knowledge of statistical analysis techniques and how to apply them to large datasets. </li><li>Knowledge of Data Visualization best practices and experience using data visualization software. </li><li>Experience or a strong interest in applying AI and machine learning in marketing analytics and operations </li><li>Excellent communication skills (both written and verbal) are essential. </li><li>Resourceful and creative work ethic. </li><li>Must be adept at working with teams in different geographic locations. </li><li>Ability to communicate complex technical concepts to non-technical individuals. </li><li>Skill in setting priorities which accurately reflect the importance of job responsibilities. </li><li>Ability to work in a fast-paced environment while maintaining strong attention to detail. </li><li>Ability to accomplish a task with knowledge of the end goal but limited direction on how to achieve it (self-directed, creative problem solver). </li><li>Ability to work with confidential information. </li></ul> <p>Education and Experience Requirements</p> <p>Required</p> <ul> <li>3+ years of related experience in Data Analysis, Business Intelligence, Data Science, Statistics, Decision Intelligence, or Data Visualization. </li></ul> <p>Preferred</p> <ul> <li>Bachelor's degree in a related discipline. </li></ul> <p>Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position.</p> <p>Candidates with a disability in need of an accommodation to fulfill our application requirements should email recruiting@lamar.com</p> <p>A day in the life:</p> <ul> <li>Oversight for data integrity inside of division sources including but not limited to; Oracle, Salesforce, Geopath, Broadsign/Cortex, Lamar Billing, Outdoor and Transit Charting, and Monday.com. </li><li>Monitoring data entry and enforcing data integrity rules to prevent issues. </li><li>Investigating and cleaning system data to remove duplicates, errors, and inconsistencies. </li><li>Maintaining data quality expertise and continually improving accuracy and error detection. </li><li>Developing methods to identify data patterns and trends using descriptive, diagnostic, predictive, and prescriptive models. </li><li>Utilize AI and machine learning to enhance marketing analytics, campaign effectiveness, and operational workflows. </li><li>Apply communication skills and data analytics expertise by simplifying technical presentation and trends, based on audience. </li><li>Apply data visualization through different formats such as executive dashboards so decision </li></ul> <p>makers can make data-driven decisions</p> <p>Physical Demands and Work Environment</p> <ul> <li>The primary work environment is an office. </li><li>Physical demands include seeing (reading and color distinction), sitting, standing, walking, reaching, talking, and turning. </li><li>Other physical demands include lifting, moving, pulling, and pushing loads of up to 10 pounds. </li><li>Typical time spent traveling is less than 10% </li></ul> <p>Who we are:</p> <p>Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.</p> <p>We provide ad space through:</p> <ul> <li> <p>Billboards</p> </li><li> <p>Interstate logos</p> </li><li> <p>Handpainted murals</p> </li><li> <p>Transportation and airports</p> </li><li> <p>The largest network of digital billboards in the United States</p> </li></ul> <p>We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.</p> <p>We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.</p> <p>Lamar is an EOE/AA: Minorities/Females/Disabled/Protected Veterans or any other State or Federally protected characteristic</p> <p>SMS and Email Communications: By providing your contact information and submitting this form, you agree to receive email and SMS communications from Lamar Advertising Company regarding job opportunities, hiring events, and career-related updates. Message and data rates may apply. You can opt out at any time by emailing recruiting@lamar.com or replying 'STOP' to text messages. Your information will be processed in accordance with our privacy policy.</p> <p>Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information!</p> <p>California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar. By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar. Lamar will not sell this information.</p> <p>#TAID</p>