<p>Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, The Bar Method, Basecamp Fitness, and Stronger U is seeking a Field Marketing Senior Specialist to join its Bar Method team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture.</p> <p>Job Summary</p> <p>As a Field Marketing Senior Specialist at The Bar Method, youll lead the strategy and execution of localized marketing efforts to drive studio revenue and client growth. Supporting both established and new studios across the U.S., Canada, and future international markets, you'll collaborate closely with franchisees to deliver impactful marketing strategies.</p> <p>Reporting to the Senior Director of Growth Marketing, youll coordinate cross-functional efforts and guide local teams in digital and traditional marketing, while ensuring alignment with brand standards and business goals.</p> <p>Purpose/Impact: (Duties & Essential Functions)</p> <p>System-Level Local Marketing (50%)</p> <ul> <li> <p>Develop and optimize local marketing toolkits to support brand awareness, conversion, and client engagement.</p> </li><li> <p>Educate and support franchisees in executing HQ-led local marketing initiatives.</p> </li><li> <p>Identify and share best practices, industry trends, and competitive insights related to local marketing.</p> </li><li> <p>Partner with Brand Marketing and Creative to deliver assets tailored for studio use.</p> </li><li> <p>Identify recurring issues or requests from franchisees and proactively develop scalable solutions that will benefit the full franchise system.</p> </li></ul> <p>Studio-Level Local Support (30%)</p> <ul> <li> <p>Coach franchisees and studio marketing coordinators in developing local marketing plans to boost traffic and revenue.</p> </li><li> <p>Champion grassroots marketing in both the digital and traditional/offline spaces.</p> </li><li> <p>Ensure franchisees are consistently planning, executing, measuring and reviewing their local marketing activities and budgets to achieve revenue goals and maintain effective marketing ROI.</p> </li><li> <p>Ensure synergy between local paid media and community marketing.</p> </li><li> <p>Promptly respond to franchisees requests for local marketing support with flexible and nimble solutions while aligning to brand guidelines and priorities.</p> </li><li> <p>Provide extra local marketing support for underperforming studios.</p> </li></ul> <p>New Studio Marketing & International Expansion (20%)</p> <ul> <li> <p>Lead local marketing support during new studio presale and ramp-up phases.</p> </li><li> <p>Train franchisees on marketing tools and platforms.</p> </li><li> <p>Support international master franchisees with brand marketing assets and tools to be tailored to the local international market.</p> </li></ul> <p>Strengths and Background</p> <ul> <li> <p>2+ years in marketing, promotions, or advertising (franchise and wellness industry experience a plus)</p> </li><li> <p>Strong knowledge of traditional, digital, and grassroots marketing</p> </li><li> <p>Exceptional project management, communication, and coaching skills</p> </li><li> <p>Self-motivated with strong problem solving skills</p> </li><li> <p>A collaborative, proactive mindset with attention to detail and a passion for brand growth</p> </li></ul> <p>Salary Range: $65k - $75k</p> <p>What's in it for you:</p> <ul> <li>Medical, Dental and Vision Coverage </li><li>Hybrid Work Environment </li><li>Life and Disability Insurance </li><li>Unlimited Time off + Paid Holidays </li><li>Fridays off between Memorial Day and Labor Day </li><li>401(K) Savings Plan Matching at 4% </li><li>10 Coaching and Therapy sessions </li><li>Mental Health Benefits </li><li>Brand Discounts & Reimbursements </li><li>In-house workout facilities </li><li>Professional Development Opportunities </li><li>Team Building, Employee Engagement Activities & so much more </li></ul>