<p>The Department Head of Marketing supports the resort by executing comprehensive marketing initiatives across digital, print, PR, and community channels. This role reports to the Director of Sales & Marketing and closely collaborates with PR partners, Field Marketing, and internal teams to ensure brand-aligned communications that support revenue goals and enhance the resort's presence within the community and broader Hyatt ecosystem.</p> <p>This role is execution-focused and deeply connected to operational needs, ensuring timely support for departmental requests, community relationships, and shifting market conditions.</p> <p>Key Responsibilities</p> <p>Marketing Strategy & Execution</p> <ul> <li>Execute the annual marketing plan in partnership with the DOSM and Field Marketing teams </li><li>Monitor digital performance and collaborate with Field Marketing on optimizations </li><li>Maintain Hyatt brand standards in all marketing materials and messaging </li></ul> <p>Creative & Collateral Management</p> <ul> <li>Oversee development and updates of property collateral including menus, signage, flyers, presentations, advertising, and digital assets </li><li>Manage photo/video library; fulfill asset requests for media, partners, and third-party sites </li><li>Support content creation needs (light video, imagery, copywriting) </li></ul> <p>Digital & Social Media</p> <ul> <li>Ensure website content remains accurate and up to date </li><li>Manage resort's social media strategy, including content creation, planning, and community engagement on a weekly basis </li><li>Review digital performance insights provided by Field Marketing and adjust property execution as needed </li></ul> <p>PR & Media Relations</p> <ul> <li>Partner with PR team to coordinate press visits and ensure on-property execution </li><li>Assist in local story development and media needs tied to Hyatt initiatives </li><li>Uphold consistent messaging across PR channels </li></ul> <p>Community & Partnership Engagement</p> <ul> <li>Strengthen local community relationships and identify new partnerships that elevate the resort </li><li>Represent the resort in local outreach, tourism partnerships, and regional programming via hosting reception/dinner/lunch & Familiarization tours </li></ul> <p>Operations & Communication</p> <ul> <li>Support operations by delivering rapid-turn collateral, signage, and communication pieces </li><li>Communicate marketing updates to DOSM and leadership as appropriate </li><li>Collaborate with Sales, Revenue, Events, and F&B with weekly and monthly meetings </li></ul> <p>Administrative Responsibilities</p> <ul> <li>Process marketing invoices and track budget usage </li><li>Oversees the marketing budget, including guest ledger review, invoice processing, and monthly expense tracking in partnership with the Director of Sales & Marketing </li><li>Maintain documentation of marketing initiatives, campaigns, and outcomes </li><li>Manage relationships with external agencies and vendors </li></ul>