<p>When you join Verizon</p> <p>You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.</p> <p>At Verizon, we believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives. By joining our team, you'll play a pivotal role in this mission, delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.</p> <p>The Value Organization: Powering Connections with Purpose</p> <p>Verizon's Value brands offer a comprehensive portfolio of no-contract, prepaid wireless solutions, all powered by Verizon's leading nationwide 5G and 4G LTE network.</p> <p>Designed to fit the varied needs of the value consumer, our diverse brand offerings include:</p> <ul> <li> <p>Straight Talk: Available exclusively through Walmart, Straight Talk offers reliable value, helping hard-working customers save money and live better. Benefits include Walmart+ membership and home internet options.</p> </li><li> <p>Total Wireless: Total Wireless is the local neighborhood brand with urban stores across the country. The brand offers the power of the Verizon network at an outstanding value, with a 5 year price guarantee on select plans.</p> </li><li> <p>Visible: Available online, Visible is the brand that savvy consumers know to go to for a great value. Visible believes you shouldn't have to join a family plan to save on wireless, and offers a simple streamlined online-first way to buy a wireless plan.</p> </li><li> <p>Simple Mobile: Simple Mobile empowers customers to feel at home wherever they are, acting as a neighborhood catalyst through its service. It provides affordable, flexible plans with international calling and operates on Verizon's reliable network.</p> </li><li> <p>Tracfone: For individuals who see tech as a tool, not a way of life, Tracfone is the reliable, affordable option. For over 25 years, Tracfone has focused on providing high-quality wireless to those overlooked by conventional providers due to affordability or credit history, emphasizing "No Bills, No Contracts, No Surprises".</p> </li><li> <p>Verizon Prepaid: Leveraging the strong Verizon brand recognition, Verizon Prepaid is ideal for those who want service directly from Verizon without a postpaid commitment or credit checks, offering flexibility and access to the leading 5G and 4G LTE network.</p> </li><li> <p>Walmart Family Mobile: As another essential tool in busy people's utility belt, Walmart Family Mobile exists to empower heroic parents to stay ahead of their family's every need. It offers affordable, no-contract plans with family discounts and supports programs like Lifeline.</p> </li><li> <p>SafeLink Wireless: SafeLink believes that in today's digital-first society, connectivity is a new basic need and a right for every person. Without judgment, SafeLink fulfills our obligation to connect the disconnected through government subsidies and the Lifeline program, utilizing Verizon's nationwide network.</p> </li></ul> <p>Where you'll be working...</p> <p>In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.</p> <p>What you'll be doing...</p> <p>Join a team driven by Integrity, Respect, Performance Excellence, Accountability, and Social Responsibility. We foster a culture of innovation and collaboration, where your contributions directly impact millions of lives by delivering essential, high-quality wireless services. We are seeking individuals who are passionate about value, dedicated to customer success, and eager to contribute to a dynamic environment that champions accessibility and connectivity for all.</p> <p>The Senior Marketing Manager will support the creative and sponsorship team across all of Verizon's Value Brands to build and manage the creative campaigns & assets in the market. This role will work on projects across in collaboration with multiple departments - Brand, Media, Go-To-Market, Field Marketing, and Consumer Insights, and external agency teams to develop best in class creative campaigns, strategies, testing scenarios, and help lead day to day creative campaign development & optimizations based on learnings from data.</p> <p>The individual suited for this role will be digitally-savvy with a strong background in brand creative, brand strategy, production - for both traditional and digital campaigns across the full marketing ecosystem. In this role you will:</p> <ul> <li> <p>Developing briefs for creative work in partnership with commercial and insights teams and lead briefing of creative agency partners.</p> </li><li> <p>Working and leading creative agency partner(s) in the development of world class creative.</p> </li><li> <p>Working with our creative agencies to deliver creative content and assets for the brands and optimize advertising campaigns to market that reflect a deep understanding of brand positioning & and strategy.</p> </li><li> <p>Developing, executing, and implementing creative marketing strategies and creative marketing campaigns that drive business goals, deliver specific gross adds, and product growth within key markets or segments.</p> </li><li> <p>Staying up to date with in-market competitive campaigns, messaging, and creative to inform creative development and decision-making.</p> </li><li> <p>Having a keen understanding of the creative & and campaign development process starting from strategy, development, execution, and measurement as well as build and manage frameworks and executive presentations.</p> </li><li> <p>Working closely with the media team and agency to develop strategic testing for creative and track messaging placements and relevant data to help drive future creative decisions.</p> </li><li> <p>Partnering with the digital media team to develop communication programs (social, digital advertising) that are consistent with the brand voice and executed within an effective media plan.</p> </li><li> <p>Crafting and delivering actionable recommendations to senior leadership through data-driven analysis and visualization for executive decision-making.</p> </li><li> <p>Overseeing and optimizing the marketing production budget and managing agency fees and retainers.</p> </li><li> <p>Being keenly aware of the brand proposition, messaging, and product proof points relevant to our audience targets and recommending what messaging should appear throughout the marketing funnel.</p> </li></ul> <p>What we're looking for...</p> <p>You'll need to have:</p> <ul> <li> <p>Bachelor's degree or four or more years of work experience.</p> </li><li> <p>Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.</p> </li><li> <p>Experience actively working in brand marketing/account management.</p> </li><li> <p>Experience in program and/or project management.</p> </li><li> <p>Willingness to travel approximately up to 25% or less.</p> </li></ul> <p>Even better if you have one or more of the following:</p> <ul> <li> <p>An MBA or a Master of Science degree in a related field.</p> </li><li> <p>Experience in brand design and brand development.</p> </li><li> <p>Experience leading/co-leading live action productions, running multichannel campaigns, and building creative across the full marketing funnel.</p> </li><li> <p>Project Management Professional (PMP) certification, VLSS certification in Green Belt or Black Belt.</p> </li><li> <p>Experience working with external partners and/or vendors creating and delivering exceptional experiences for partners and consumers.</p> </li><li> <p>Experience working in a cross-functional team environment with changing and evolving roles and responsibilities.</p> </li><li> <p>Experience delivering exceptional communication, both written (copywriting, editing, and proofreading) and verbal, including executive presentations.</p> </li><li> <p>Driving results with minimal supervision and collaborating effectively with others.</p> </li></ul> <p>If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.</p> <p>Where you'll be working</p> <p>In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.</p> <p>Scheduled Weekly Hours</p> <p>40</p> <p>Equal Employment Opportunity</p> <p>Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.</p> <p>Benefits and Compensation</p> <p>Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.</p> <p>The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.</p> <p>The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $105,000.00 - $201,000.00.</p> <p>The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.</p>