<p>Increases results & effectiveness of all software engineers in a large domain Sets the technology roadmap for a domain Adapts their role to the need, selecting the most effective means of realizing their technical goals Exercises wide latitude in determining objectives and approaches to assignments and takes initiative to achieve results Handles ambiguous and unfamiliar situations and uses creativity to deliver decisive resolutions Uses discovery & exploratory research, not being limited to technical domains, to make successful decisions Identifies themes & trends that span projects and teams, and finds broadly impactful opportunities for improvement Uses professional savvy to determine when industry-standard solutions can be adopted, versus when a problem space warrants a novel solution ("build/buy") Mentor others as a means of propagating technical influence, and to enhance the performance of their organization Increases results & effectiveness of all software engineers in a large domain Sets the technology roadmap for a domain Adapts their role to the need, selecting the most effective means of realizing their technical goals Exercises wide latitude in determining objectives and approaches to assignments and takes initiative to achieve results Handles ambiguous and unfamiliar situations and uses creativity to deliver decisive resolutions Uses discovery & exploratory research, not being limited to technical domains, to make successful decisions Identifies themes & trends that span projects and teams, and finds broadly impactful opportunities for improvement Uses professional savvy to determine when industry-standard solutions can be adopted, versus when a problem space warrants a novel solution ("build/buy") Mentor others as a means of propagating technical influence, and to enhance the performance of their organization 10+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience. 10+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience. Worked in the Ad space and worked on Ad Management systems, gained significant ads domain experience. Experienced on building Ad platforms or integrating with Retail Media Networks. Partner with product, risk, compliance, data, and finance to align technical choices to business outcomes; translate complex tradeoffs into clear, executive ready decisions. Grow Staff+ engineering capability: lead architecture reviews, create reusable frameworks and reference designs, and raise the quality bar across multiple teams. Track record designing and shipping large-scale, low latency, highly available distributed Ads systems. Proven mentorship of Senior/Staff engineers and effectiveness establishing technical standards and communities of practice. API platform experience (REST/gRPC/GraphQL), SDK/developer experience mindset, and a bias for cost aware, operable designs. Excited about working on large-scale, consumer-facing mobile and web applications</p>